Benjamin Yang | Managing Director
Novitee Pte Ltd | Singapore

Benjamin Yang, Managing Director, Novitee Pte Ltd

Benjamin Yang is an internationally sought-after F&B and Retail Profit Strategist. He is known as an architect who has been working behind the scenes to grow many big international brand names. Heralded as a guru in omni-channel marketing and technology, some of the high profile F&B and Retail brands that Benjamin has worked with include: 

Singapore: Sakae Holdings, Each-A-Cup, Joe & Dough, Shilin, Hypermarket (Indonesia), Lawry's, Greendot, Violet Oon, NTUC Foodfare, Pezzo Pizza, Marriott, etc. 

Using his proven Profit Intelligence Technology System, Benjamin has a track record of exponentially assisting companies to accelerate their growth and increase sales. Beyond his F&B and Retail expertise, Benjamin is also the Co-Founder of Novitee and Balanced Consultancy. Under his leadership, he has grown his company from a 2-man start-up to one of Singapore’s fastest growing IT companies, hiring more than 40 people with international offices spanning across Singapore, Malaysia, Hong Kong & Myanmar. 

He is frequently featured in the media and has had appearances in The Straits Times, The Sunday Times, The Business Times, Singapore Business Review, The New Paper, JustHRAsia, ZDNet, StJobs, BFM Radio, etc. 

An internationally sought-after speaker, Benjamin is regularly invited to address international audiences at numerous high key events. 

These events include: The Internet Show 2013 & 2014, Singapore Office Expo 2014, SME Expo 2014, Singapore Chinese Chamber of Commerce, Malay Chinese Chamber of Commerce, Mobile Government Evolution Forum, Singapore F&B and Retail Seminar, Knight Frank Business Conference, SME Technology and Grants Seminar, NATAS Travel IT Seminar, SME Centre, Marketing Institute of Singapore, Loyalty Conference 2014, etc.

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