Alexia Sichere moved from France to Singapore in 2009 with her 6 week-old baby girl, a background in sales & marketing and the secret dream to become a web entrepreneur. End of 2010, when e-commerce was just starting in SEA, Alexia decided to launch her own e-commerce business, www.foxysales.com. Initially a flash sales site dedicated to young mothers, Foxysales pivoted 3 years later to become an hybrid business model, combining flash sales and marketplace. In 2015, Alexia was offered by Reworld Media (French Digital Media Group) the opportunity to grow another online business from day zero (what she loves), and Try and review was born. Try & Review (www.tryandreview.com) is a web solution helping beauty & FMCG brands create authentic product reviews and real-user content to drive product desirability and sales. The startup is based in Singapore but scaling quickly in SEA. It currently covers Singapore, Vietnam, Hong Kong, Malaysia, Philippines, Thailand, Malaysia, Indonesia and counts Unilever and Cerebos / Brands among their loyal clients.