Alexander Chung joined Rambus (previously Bell ID) as Regional Sales Director APAC Japan in 2016. Alex brings with him over 25 years of proven leadership management in the high growth NFC Mobile Banking, retail, transportation and government, digital broadcasting, telecom, IT, business verticals. His primary responsibility is to drive Rambus’ revenue and high growth where Rambus has Asia Pacific Offices and support offices in Singapore, Melbourne, Tokyo, China, and India. Alex with his team have managed to build strong value-added applications and solutions alliance partnerships for Oberthur Technologies, Vivotech, SMSI and Bluefish in the NFC Mobile Banking Applications, digital value add in the retail, transit space. With his leadership and teamwork, he has brought many smart projects to success, a good number of which are world’s first implementation.