Alex Chen | Business Director- APAC
FIME | Taiwan

Alex Chen, Business Director- APAC, FIME

Alex has more than ten years of experience in the payments and semiconductor industries and joined FIME in 2009. He leads FIME’s regional business teams in APAC, and is responsible for innovating new business strategy, service offerings, revenues and managing both customer and scheme-directed projects. Alex and his teams support customers through various business consulting and technical solutions, including EMV® card, NFC mobile, POS terminals, white label payment schemes, banking and emerging technologies.
Prior to joining FIME, Alex worked for semiconductor manufacturer, Atmel Corporation, managing technical market strategy across APAC for smart payments, banking and e-ID product lines. As part of this role, Alex excelled in securing several regional ‘first’ projects in countries including South Korea, Taiwan, Malaysia and the Philippines.
Alex’s played a leading role in launching the first EMV white label scheme in Indonesia, developing a new service model for NFC mobile & POS terminal vendors and  supporting international schemes with contactless /HCE mobile migration projects. In addition, his market insight was central to the set-up of FIME’s Tokyo office in 2013, establishing FIME’s presence in Japan and growing on-the-ground support to meet demand for EMV testing of NFC-enabled mobile devices.
* EMV is a registered trademark in the U.S. and other countries, and is an unregistered trademark in other countries, owned by EMVCo.

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