Akarin Phureesitr | EVP – Head of Corporate Learning & Development
Central Group | Thailand

Akarin Phureesitr, EVP – Head of Corporate Learning & Development, Central Group


Seamless Asia 2018 - Day One @ 17:20

Controlling new market entry: The value of direct-to-consumer when launching abroad

  • What challenges do retailers face when going direct-to-consumer when launching overseas?
  • Is it not easier to just launch through somebody else? When, financially, is it worth doing setting up your own shop?
  • How can you provide a genuinely unique offering when expanding abroad?

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