Track 4: E-Commerce - Strategy, Wednesday 19 April 2017


Morning networking

Martin Newman

Creating a Seamless Customer Experience in a digitally driven multichannel world

  • How to put the customer first in a multichannel world
  • Data opportunities that can drive acquisition, conversation and retention
  • From discovery and acquisition to the check out and beyond
  • Transforming the checkout process with innovative payment methods
  • Moving from transaction to customer engagement
  • How will the customer journey evolve in the coming 24-36 months?
Sandhya Devanathan

Think Small – Winning in a Mobile-First World

•    Assessing the challenges & opportunities of the fragmented shopper journey
•    How has mobile-fueled discovery changed consumers’ expectations of brand interactions?
•    Delivering immersive, expressive, and immediate experiences to customers through mobile 
•    Putting payments at the very heart of immersive mobile customer customer journeys
•    How to create seamless, personalised cross-device experiences
Panel discussion

Retail reimagined: the tools and trends shaping the future of commerce

Less than 5% of global consumer spending happens online today, and yet the impact of internet commerce is already reverberating across the retail industry. As consumer behaviour evolves and mobile continues its meteoric rise, retailers don’t merely have to keep apace, they have to predict the future.

Global commerce platform, Stripe, joins Capitaland and Honestbee to discuss the technology tools that are enabling new commerce experiences and helping brick-and-mortar stores to reinvent themselves for the mobile era.

Speed networking


Networking break

Track 4: E-Commerce - Strategy

Track chair's remarks

Building Online Marketplaces

Karlo Angelo Alamares
Track 4: E-Commerce - Strategy

eCommerce for the unbanked

  • Why large parts of Asia remain unbanked, and what eCommerce currently means tot those without a bank account
  • What ‘social payments’ means to people without a bank account, and how it differs from the concept of social payments in more developed economies
  • How effective social payments can be implemented in developing economies: Case studies from the Philippines
Tyson Hackwood
Track 4: E-Commerce - Strategy

Contextual commerce – what it is, where it’s going and what it will drive in eCommerce

  • What contextual commerce actually means
  • How social media platforms are evolvinv as the next sales channel, and how retailers can benefit from them
  • How the merging of social networks and eCommerce functionality affect payments solutions
  • What retailers can do to ensure they’re ready to take advantage of the opportunity
Panel discussion
Track 4: E-Commerce - Strategy

The realities of growing a brand online in Asia

•    What the lack of a ‘shopping aisle’ on eCommerce marketplaces means for brands who need to stand out
•    Is it more difficult to stand out on an eMarketplace than offline?
•    How costly is it to get in front of consumers on marketplaces such as Rakuten or Alibaba? What are the key sources of expenditure a manufacturer or merchant can expect to incur?

Lunch break

Product Discovery

Karma Bhutia
Track 4: E-Commerce - Strategy

The search for hyperlocal: building an e-commerce bridge between shoppers and local artisans

•    From payments to logistics: what are the key challenges facing local artisans in developing markets?
•    Economies of scale: the opportunity and challenge of engaging large numbers of artisans on a platform
•    How to ensure quality control whilst scaling a marketplace at pace
Padmanabhan Ramaswamy
Track 4: E-Commerce - Strategy

How eTailers can derive more value from their recommendation engines

•    Understanding how products actually get discovered by recommendation engines: What makes new or relatively unpopular products get discovered by algorithms
•    How recommendation engines differ depending on the kind of e-commerce site
•    Recommendation models simplified: what are the state of art recommendation engines used'
•    What can eTailers lacking historical purchase data do to push improvements in their recommendation engines?
Ajit Sivadasan
Track 4: E-Commerce - Strategy

Is brick-and-mortar where eCommerce is ultimately headed?

  • How difficult is it to run a pure-play eTail company? How sustainable is pure-play eTail?
  • Amazon investing in brick-and-mortar: When will that scale? Will there ever be a time when Amazon's sales will be majority brick-and-mortar as opposed to online?
  • How can pure-play eTailers going offline reimagine brick-and-mortar for the better?

Networking break

Paul Stoddart

Instant payments goes global

• Going digital is about survival for banks
• Instant Payments provides the platform for innovation for banks and fintechs
• Transforming the core culture to truly deliver on transformation strategy
• Putting the bank brand back at the heart of payments
Sterling Hawkins

An investors view of the future of commerce innovation

•    How well are technology trends keeping up with consumer trends?
•    Assessing the state of today’s retail industry
•    How can technology solve some of retail’s fundamental challenges?
•    Where is the smart money going: a look at investment from payments to retail technology

Evening Drinks Reception

last published: 19/Apr/17 02:27




Track 4: E-Commerce - Strategy, Thursday 20 April 2017

Morning networking

Hanno Stegmann
Track 4: E-Commerce - Strategy

Consolidating the Asian commerce market

•    Assessing the reasons for the failure of global retail and e-commerce businesses to establish a sustainable regional presence
•    The impact of growth dominated mindsets at the expense of profitability
•    Cross border consolidation as barriers to regional entry fall
•    How will short term consolidation impact long term growth opportunities?
Danit Peleg
Track 4: E-Commerce - Strategy

The promise of 3D printing in retail

•    How will 3D printing transform how customers access the brands they love
•    A close look at 3D printing clothing and apparel
•    What are the clear implications of 3D printing in the retail industry?
Panel discussion
Track 4: E-Commerce - Strategy

What are the roadblocks to fostering increased foreign direct investment?

•    Assessing the failure of early forays by foreign brands into Asian markets
•    Exploring the benefit of foreign direct investment over licensing approaches
•    The value of a “culture-centric” approach to foreign expansion
•    How omnichannel can hold the key to foreign brand success abroad

Morning break

E-Commerce Roundtables

Track 4: E-Commerce - Strategy

A guide to overcoming key language and accessibility issues when accessing new markets

Track 4: E-Commerce - Strategy

Assessing the back-end system requirements to enable total customer-centric integration

Track 4: E-Commerce - Strategy

Assessing the back-end system requirements to enable total customer-centric integration.

Track 4: E-Commerce - Strategy

How can lessons learned in traditional e-commerce transform the big-ticket sales market?

Track 4: E-Commerce - Strategy

How to get a single customer view across all channels.

Track 4: E-Commerce - Strategy

Loyalty in eCommerce: What do you have to do to keep customers choosing you over your competitors?

Track 4: E-Commerce - Strategy

Maintaining a financially sustainable loyalty programme.

Track 4: E-Commerce - Strategy

Planning your customer experience from a mobile first perspective

Track 4: E-Commerce - Strategy

Track chair's remarks

International Expansion

Gen Lehn
Track 4: E-Commerce - Strategy

Penetrating emerging markets: Do you choose the offline route or go online?

  • The role of the physical store in emerging markets: Why success in Vietnam, Cambodia and Myanmar requires investing in a shopfront
  • How eCommerce works in these markets: Do retailers need to make eCommerce a priority?
  • Using localised digital activities to drive in-store traffic
Ajit Sivadasan
Track 4: E-Commerce - Strategy

Organic expansion vs. Acquisition: Which route works better when?

•    Understanding the economies of scale that make acquisition a good strategy for retailers to expand their reach
•    Understanding when organic growth is the preferred route to expansion
•    Examining the approach foodpanda took to expand in over 50 markets
•    Should brick-and-mortar retailers in dire need of online expansion create their own eTail stores or acquire others?
Panel discussion
Track 4: E-Commerce - Strategy

Does the rise of omni-channel require a complete rethink of supply chain design?

  • The fundamental problems with single supply chains serving multiple channels
  • Inventory rich, liquidity poor: The challenge of demand uncertainty in the supply chain
  • How does click & collect further complicate supply chain design
  • Is visibility of supply chain operations across channels possible?

Lunch break

The Comoditisation of E-Commerce Logistics

Alicia Teo
Track 4: E-Commerce - Strategy

Building customer trust through your return policy

•    How providing consumers free returns allows you to build their trust
•    What do eTailers have to include in their return policies?
•    How easy should you make it for your customer to return products?
•    How do you manage the cost of returns?
Panel discussion
Track 4: E-Commerce - Strategy

From commoditisation to differentiatiation – the role of last-mile for today’s e-commerce leaders

•    White glove delivery and when you can charge more for better service
•    Beyond delivery: how to tie in customer care and product demonstration into last mile services
•    Harnessing delight: how every element at point of delivery can lead to lasting customer retention
•    The importance of visability in last mile delivery to reduce failures

Afternoon Networking


End of conference networking

last published: 19/Apr/17 02:27

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