SEAMLESS UNIVERSITY

 

 

Following the successful launch of the E-Commerce University in 2016, the Seamless University 2017 will host a day of the E-Commerce University covering the e-commerce fundamentals (make it, sell it, ship it and grow it) on Day 1.

And on Day 2, the university will be hosted by  Singapore Institute of Retail Studies (SIRS)  , giving you the glimpse into the  SIRS-Alibaba Taobao University  digital commerce programmes. It will bring the best practices from world class Alibaba digital commerce system to benefit businesses in Singapore and help retailers meet their challenges of the marketplace as it marches relentlessly towards digitisation.  

If you are new to e-commerce, looking to launch a new e-business, or are part of an online marketplace - this is where you can get started.

 

 

GET YOUR FREE EXPO PASS

 

E-Commerce University, Wednesday 19 April 2017

Make it

Richard Hartung
E-Commerce University
10:00

What to look for when choosing your payment process

A 45 minute workshop which will guide you through deciding which payment gateway is right for your business. Over the course of the session you will discover more about the range of options available and will help you assess the needs of your potential customer, including payment options and foreign currency requirements.
Lionel Chin
E-Commerce University
11:00

An introduction to e-commerce website design

A 45 minute workshop introducing you to the fundamentals you need to consider before embarking on your e-commerce web store. The session will also include a discussion on the pros and cons of creating your own site from scratch versus using one of the many platforms that do the job for you.

Sell it

Timotheus Lee
E-Commerce University
12:00

7 Actionable SEO Tips For Every E-Commerce Site

A 45 minute workshop which will provide you with essential and actionable SEO strategies that can help websites rank across leading search engines. Through the session you will learn how SEO is evolving and how activities including blogging, social media, content, and more can create social signals and online mentions that boost rankings.
Janette Toral
E-Commerce University
13:00

How to take your customer from engagement to purchase

A 45 minute workshop which will guide you to the process of monetising your online audience. Over the session you will learn how to create profitable brand champions, drive targeted offers, stop a race to the bottom on price, and ensure a streamlined checkout process.

Grow it

Jaime Ng
E-Commerce University
14:00

Growth hacking your e-business to success

This 45 minute workshop will show you how to growth hack your way to marketing success for your e-business to thrive without the need to rely on big budget for marketing.
Kelvin Chan
E-Commerce University
15:00

You're missing the boat if your e-commerce ain't global

The world's largest brands each have an average of 32 languages available on their websites. Communicating in local languages is one of the most under-rated and critical levers to accelerating business growth in today's economy. This 45min workshop covers the whos, the whys, the hows when it comes to translations for your e-commerce business, and also the unexpected pitfalls to look out for as you go global.
Paul Malcolm
E-Commerce University
16:00

5 loyalty programme ideas which will drive e-commerce customer retention

This 45 minute workshop provide you with the right elements to use loyalty and engagement as a tool to drive revenue, build relationships with your customers, and determine how to reward the right people.  During the session you will learn when and how you should reward your customers while driving them back and how to measure the success.
Patricia Pang
E-Commerce University
17:00

Expanding Overseas- how IE Singapore can help

A 45 minute workshop which will walk you through the range of grants, exemptions, schemes and initiatives on offer to small businesses in Singapore to help them scale. Over the session you will learn how to leverage governmental support to expand your business capabilities, both at home and internationally.
last published: 19/Apr/17 02:28

 

 

SIRS Alibaba University, Thursday 20 April 2017

Selina Xu
SIRS Alibaba University
10:00

Cross border e-commerce: On-boarding TaoBao & Tmall

  • Difference between TaoBao & Tmall for the premium business branding
  • Why and how did leading brands landed a place in Tmall
Selina Xu, Training Manager, TaoBao University Training College (Hangzhou)
Ryan Lim
SIRS Alibaba University
11:00

Trends of the digital landscape


Ryan Lim, Lecturer, SIRS
Selina Xu
SIRS Alibaba University
12:00

Jumpstart your e-business plan: An e-Marketplace (Tmall & TaoBao) strategy

Selina Xu, Training Manager, TaoBao University Training College (Hangzhou)
SIRS Alibaba University
13:00

Tap into the Power of Digital Marketing - alimama.com

Led by SIRS Key Trainer for Alibaba Program
Michelle Lim
SIRS Alibaba University
14:00

Content Marketing: Why versus What

  • What are the different types of content
  • How to develop the right content the social media or different e-marketplaces
  • How to connect and communicate with customers on the social media

 
Jayden Ooi
SIRS Alibaba University
15:00

Digital Strategy & Search Engine Optimisation (SEO)

Learn how to apply simple digital frameworks, analyse digital campaign successes, formulate an actionable, forward-focus review, perform simple budgeting for digital strategies, project potential marketing ROI from digital campaigns as well as drive sales and boost business

Jayden Ooi, Lecturer, SIRS

last published: 19/Apr/17 02:28

 

There are so much more to see and learn at the expo

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GET READY TO GO SEAMLESS IN 2017

To discuss the show and reserve your space contact the team now on +65 6322 2731 or email seamless.asia@terrapinn.com

 

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