Day 2: eCommerce - Marketing

 

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eCommerce: Marketing, Friday 4 May 2018

KEYNOTE PLENARY: THE FUTURE OF COMMERCE

Son Tran
09:00

Chair’s Opening Remarks: EaaP: What the concept of eCommerce-as-a-Platform means

  • Why eCommerce companies are moving beyond goods and into services
  • What marcoeconomic changes are driving this?
  • How the platformising of eTail platforms have blurred the retail landscape such that pure eCommerce players have to watch out for other verticals, and vice-versa
Giang Tran
09:10

Fraud prevention, cash-on-delivery, and the limits of digital payments

  •     Why a big portion of Southeast Asia isn’t digitised enough
  •     Why cash on delivery is essential for eTailers operating outside of tier-1 cities
  •     What eTailers can do to reduce fraud for cash-on-delivery sales
  •     How the eTail industry can increase the uptake in digital payments
Tim Kobe
09:30

1, 2, 3, 4, Fish - Disruptive innovation in an age of incremental change

  • How to take innovation beyond incremental change, focusing on human centered Experience Design 
  • Flashback to Apple’s first retail store: How it came to be, and what made it such a revolution for its time
  • Key principles of true value creation and how leading brands today are embracing them to redefine retail experiences
Ben Bland
09:50

Panel: Retail consolidation in Asia: Who is going to win?

  • What are the key logistical challenges faced by eTailers in Southeast Asia?
  • Incumbent eTailers: What can the likes of Tiki, Lazada, JD etc. provide which international retailers can’t?
  • Competing on price: How much room does this leave for profitability?
Alwyn Chong, Managing Director, Luxasia Pte Ltd
10:30

Exhibition visit & Networking refreshments

PERSONALISATION

Deepesh Trivedi
eCommerce: Marketing
11:20

Shift 20/20 : Rethinking Marketing of the Future

Alban Villani
eCommerce: Marketing
11:40

The future of commerce marketing: Technology& trend

Priyanka Bhargav
eCommerce: Marketing
12:00

Making the right recommendation: A look into how Myntra uses AI to upsell

  • A look into how AI technology helps improve recommendation engines
  • How Myntra is deploying AI technology to delight customers and reduce returns
  • How Moda Rapido works, and why its sell-through is so high
Krishna Vattipalli
eCommerce: Marketing
12:20

Start-Up Elevator Pitches

12:30

Exhibition Visit and Networking Lunch

LOCALISATION

Ivan Hudyana
eCommerce: Marketing
13:45

Personalising content for the first time site visitors

  •     What can search marketing teach you about first-time visitors, and how can you incorporate this knowledge into your website?
  •     What can you put in place to learn user preferences quickly?
  •     What can you do to make your site responsive to this information? 
Salisa Landy
eCommerce: Marketing
14:05

Beyond language: How eCommerce companies can truly localise their business

  •     Where do you go to learn customer tastes quickly?
  •     Do you need to launch entirely new websites for new markets?
  •     How sourcing for localised UGC will help increase website credibility amongst locals
eCommerce: Marketing
14:25

Localised product sourcing: Could this be the cure to eCommerce commoditisation?

  • What supply chain challenges does localised sourcing represent?
  • How can highly localised eCommerce sites scale?
  • Alternatively, how can mass websites ensure their product sourcing is highly localised?
eCommerce: Marketing
14:45

Start-Up Elevator Pitches

ANALYTICS

Thanawat Malabuppha
eCommerce: Marketing
15:00

Why eTail doesn’t have to be a race to the bottom: Perspectives from a price comparison engine

  •     Why price comparison really is much easier online
  •     Why price comparison doesn’t necessarily mean the cheapest merchants always win
  •     What eTailers can actually do to increase their ability to charge a premium
Alin Dobrea
eCommerce: Marketing
15:20

Building personalised brand awareness and performance campaign: A case study of Zalora advertising platform

  •     Data collection, security, and monetisation 
  •     Generate strategies for more effective personalised audience targeting 
  •     Sharing of working opportunities with other agencies and verticals 
Alin Dobrea, Marketing Manager, Zalora Group
eCommerce: Marketing
15:40

Finding ways to charge more: Why eTail doesn’t have to be a race to the bottom

  • What uses does predictive analytics have which most eTailers don’t realise?
  • How predictive analytics improves channel management for eTailers
  • Why predictive analytics really is at the heart of eCommerce: How it reduces uncertainty in what sells, and how it helps increase margins
15:50

Chair's Closing Remarks

Close of Seamless Asia 2018 – see you in 2019!

last published: 19/Apr/18 07:25

 

 

 

 

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