Day 2: eCommerce - Marketing

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eCommerce: Marketing, Friday 4 May 2018

KEYNOTE PLENARY: THE FUTURE OF COMMERCE

08:50

Chair’s Opening Remarks

09:00

Panel: The future of connected retail

In this panel, we will feature a retailer, an eTailer and a bank to show you the complete spectrum of commerce and how it’s changing. What does ‘seamless’ really look like? Find out from this panel.
09:30

Panel: Disruptive retail technology

Here, you will find out which retail technology truly has the potential to disrupt retail, and how that will happen.
10:00

Panel: Amazon: Will it really succeed in Southeast Asia?

In this panel we will discuss the prospects that Amazon.com has in Asia. Will it succeed? Or will Alibaba and other local competitors beat it?
10:30

Morning Break

PERSONALISATION

eCommerce: Marketing
11:20

Personalising content for the first time site visitors

  • What can search marketing teach you about first-time visitors, and how can you incorporate this knowledge into your website?
  • What can you put in place to learn user preferences quickly?
  • What can you do to make your site responsive to this information?
eCommerce: Marketing
11:40

Recommendation engines: How they really work

  • How product search engines differ from recommendation engines, and why this distinction matters for eTailers
  • How does Amazon’s search engine work?
  • Should you build your recommendation engine in-house?
eCommerce: Marketing
12:00

Pushing beyond product matching: How can eTailers provide truly customised products, as opposed to just personalised product suggestions?

  • What customisation options are most important to eCommerce customers?
  • How can you customise the checkout process?
  • Customising delivery options
eCommerce: Marketing
12:20

Start-Up Elevator Pitches

12:30

Lunch Break

LOCALISATION

eCommerce: Marketing
13:45

Beyond language: How eCommerce companies can truly localise their business

  • Where do you go to learn customer tastes quickly?
  • Do you need to launch entirely new websites for new markets?
  • How sourcing for localised UGC will help increase website credibility amongst locals
eCommerce: Marketing
14:05

How chatbots are opening the doors to cost-effective localised customer service

  • How chatbots actually work: How are they developed, and what needs to be done to ensure that they are culturally relevant
  • Why they can be such a good tool to localise eCommerce
  • What reservations do customers have about chatbots in markets where digital literacy is low? And, how can they be overcome?
eCommerce: Marketing
14:25

Localised product sourcing: Could this be the cure to eCommerce commoditisation?

  • What supply chain challenges does localised sourcing represent?
  • How can highly localised eCommerce sites scale?
  • Alternatively, how can mass websites ensure their product sourcing is highly localised?
eCommerce: Marketing
14:45

Start-Up Elevator Pitches

14:55

Afternoon Break

ANALYTICS

Chris Tran
eCommerce: Marketing
15:30

Sourcing for customer data: How eTailers who aren’t Amazon or Alibaba can gain a competitive edge

  • Why Go-Jek, Uber, Ola etc. are useful for their location data
  • What eTailers can actually do tap into their data: How collaboration between eTailers and the major ride-sharing companies would look like
  • Other sources of data: A look at the most innovative upcoming data providers
eCommerce: Marketing
15:50

How to determine your customer’s reservation price

  • What information is needed to determine reservation price? How do you ensure your prices can adjust in real time?
  • How ethical is it to try and change the price you change your prices based on customer willingness to pay?
  • How can a long-term balance be struck between charging customers the most that you can get away with while ensuring they’re not put off by this?
eCommerce: Marketing
16:10

Finding ways to charge more: Why eTail doesn’t have to be a race to the bottom

  • What uses does predictive analytics have which most eTailers don’t realise?
  • How predictive analytics improves channel management for eTailers
  • Why predictive analytics really is at the heart of eCommerce: How it reduces uncertainty in what sells, and how it helps increase margins
eCommerce: Marketing
16:30

Start-Up Elevator Pitches

16:40

Chair's Closing Remarks

Close of Seamless Asia 2018 – see you in 2019!

last published: 21/Nov/17 14:45

 

 

 

 

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To discuss the show and reserve your space contact Audrey Leong now on  +65 6322 2786  or email  audrey.leong@terrapinn.com

 

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