Retail: Merchandising, Friday 4 May 2018

KEYNOTE PLENARY: THE FUTURE OF COMMERCE

08:50

Chair’s Opening Remarks

09:00

Panel: The future of connected retail

In this panel, we will feature a retailer, an eTailer and a bank to show you the complete spectrum of commerce and how it’s changing. What does ‘seamless’ really look like? Find out from this panel.
09:30

Panel: Disruptive retail technology

Here, you will find out which retail technology truly has the potential to disrupt retail, and how that will happen.
10:00

Panel: Amazon: Will it really succeed in Southeast Asia?

In this panel we will discuss the prospects that Amazon.com has in Asia. Will it succeed? Or will Alibaba and other local competitors beat it?
10:30

Morning Break

MERCHANDISING

Retail: Merchandising
11:20

From a supply-driven world to a demand-driven world: How social media has fundamentally changed the way merchandising works

  • How being merchandising-driven has led to the downfall of some of the biggest retail brands in the world
  • Why it’s less important for a merchandiser to dictate taste than to reflect taste
  • What, then, is the new role of the merchandiser?
Panel discussion
Retail: Merchandising
11:40

Panel: Data driven merchandising and store design decision making

  • Why social media monitoring is becoming one of the most important parts of a merchandiser’s job
  • Can improved monitoring of consumer trends help retailers to combat homogenisation of product offerings?
  • Should retailers use customer data trends to focus their efforts more on private labels? If so, what role would third-party merchandise have in the store of the future?
Retail: Merchandising
12:20

Start-Up Elevator Pitches

12:30

Lunch Break

AR IN MERCHANDISING

Retail: Merchandising
13:45

From theory to practice: How AR is changing merchandising

  • How does Augmented Reality software actually work?
  • How Augmented Reality can be used to make product layouts more attractive
  • How Augmented Reality can make product displays more interactive
Retail: Merchandising
14:05

How AR-enabled planograms will change merchandising

  • How AR-enabled planograms actually work
  • How AR-enabled planograms increase the amount of data that retailers can work with and monetise
  • Why AR-enabled planograms will help improve the relationship between retailers and suppliers
Retail: Merchandising
14:25

The Pinnacle of experiential marketing: creating memorable and relevant in-store experiences

  • How can you ensure AR-based in-store experiences aren’t gimmicky?
  • How can AR-enabled experiences be implemented without forcing customers to use their phones to access them?
  • Cases of AR-enhanced store experiences working successfully
Retail: Merchandising
14:45

Start-Up Elevator Pitches

14:55

Afternoon Break

INVENTORY MANAGEMENT

Retail: Merchandising
15:30

Manipulating inventory levels to maximise revenue

  • How restricting demand can be used to raise prices
  • How to manage the costs of dead inventory: Is discounting really worth the trouble in the long run?
  • How can retailers implement inventory management systems that are more responsive to changes in demand?
Retail: Merchandising
15:50

How to predict demand beyond relying on historical purchase data

  • What data sources beyond historical purchase data are useful?
  • How can you predict when products will drop in popularity, before sales start to drop?
  • How can retailers effectively capture and respond to social data in real time?
Retail: Merchandising
16:10

How showrooms will change inventory management

  • How can stores ensure that inventory purchased after showroom visits gets to the customer on time?
  • How are inventory costs attributed for showrooms? Is it correct to attribute inventory costs to the showroom if demand originated from there?
  • Are showrooms just a marketing cost? How should the cost of running a showroom be attributed in management accounts?
Retail: Merchandising
16:30

Start-Up Elevator Pitches

16:40

Chair's Closing Remarks

Close of Seamless Asia 2018 – see you in 2019!

last published: 09/Nov/17 08:05

 

 

 

 

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GET READY TO GO SEAMLESS IN 2018

To discuss the show and reserve your space contact Audrey Leong now on  +65 6322 2786  or email  audrey.leong@terrapinn.com

 

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