Day 1: eCommerce - Design

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eCommerce: Design, Thursday 3 May 2018

OPENING KEYNOTE PLENARY: A CASHLESS FUTURE

08:50

Chair’s Opening Remarks

interview
09:00

Going Cashless: Interviews with Central Banks in Asia about their cashless strategies

  • Exploring how monetary policy is changing
  • How can central banks support these changes?
09:40

How is technology working to enable a cashless society?

  • Technology innovations which will change the payments landscape
10:00

Banks & Technology Panel Debate

Now you have heard from both we will now bring together both sides to explore the challenges that are being faced in the move towards a cashless adoption. Both sides will explore what the future of a cashless society looks like in societies which are heavily reliant on cash.
10:30

The effect of Modernisation of Digital Payments and what this means for the future

  • Is there opportunity for a degree of consolidation in the payments industry? 
  • How can blockchain facilitate value transfer to further disrupt the payments ecosystem?
  • Digital ID: Is it the future for digital payments?
10:50

Networking Break

UX DESIGN

eCommerce: Design
11:40

Creating a good first impression: How to ensure your website hooks customers immediately

  • Delivering compelling content at each stage of  the purchase journey
  • The importance of mobile optimisation for all content and messaging
  • How can you create landing pages that wow your customers and initiate an emotional response?
eCommerce: Design
12:00

How to use your web design to create a sense of urgency

  • Relevancy: ensuring your product is relevant to the audience
  • Blending both real and implied urgency into your strategy
  • Creating stock urgency to imply limited availability
  • Using time-sensitivity and countdown timers to increase urgency.
eCommerce: Design
12:20

Beauty vs. utility: How to strike the right balance for your website

  • The importance of understanding who your customer is, and their preferred content style (e.g.video)
  • Bringing your products to life through exciting content and displays
  • How can you generate personalisation at scale? 
eCommerce: Design
12:40

Start-Up Elevator Pitches

12:50

Lunch

14:10

Roundtable Discussion Session

Now’s your chance to get really interactive. Choose one of our tables and join the discussion.
15:00

Networking Break

SMOOTHING THE PATH TO PURCHASE

eCommerce: Design
15:40

One-click ordering: How to ensure your checkout process is as smooth as possible

  • The history of one-click: How it contributed to the rise of Amazon.com, and why the patent’s expiry will help other eTailers compete
  • How fictionless is one-click?
  • Does one-click reduce shopping-cart abandonment?
  • What are the downsides of one-click, for retailers and consumers?
eCommerce: Design
16:00

Purchasing through mobile: The secret to overcoming abandoned baskets

  • Identifying the friction points in your selling system and eliminating them
  • Using Autofill APIs to generate information
  • Registration: A handy way to save data or a killer of impulse buys?
eCommerce: Design
16:20

The effect of cash on delivery on e-tailers

  • Encouraging uptake with incentives for e-payments and loyalty schemes
  • What would Asia without cash look like?
  • What are the key factors limiting the transition?
  • What can the government and private sector do to enable the change?
  • The importance of planning for failed delivery
eCommerce: Design
16:40

Start-Up Elevator Pitches

CUSTOMER ENGAGEMENT

eCommerce: Design
16:50

Up-selling: How do you extract more value from existing customers?

  • Tackling the issue of abandoned baskets
  • The role of emails in sending customer recommendations
  • The role of retargeting in up-selling: How to ensure that you’re serving customers ads with new product offerings
  • Personalisation: How to ensure your recommendations are personalised
eCommerce: Design
17:10

Panel: Social media engagement tools for retailers: An examination of Facebook, Instagram, Twitter and Pinterest

  • What effect are social media sites having on retailers and etailers?
  • Measuring feedback from social channels and developing the correct KPIs 
  • Assessing tools to help monitor what the customer is saying about your brand
  • Social listening and sentiment analysis: what are people saying about your brand?
  • Examples of brands who are successful at engaging with their customers
eCommerce: Design
17:50

Start-Up Elevator Pitches

18:00

Networking Drinks Reception

last published: 09/Nov/17 08:05

 

 

 

 

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GET READY TO GO SEAMLESS IN 2018

To discuss the show and reserve your space contact Audrey Leong now on  +65 6322 2786  or email  audrey.leong@terrapinn.com

 

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