Pedro Baliza | Executive Vice President of Marketing & Retail
CMG Asia
Pedro is responsible for aligning CMG.ASIA’s business and marketing strategy in its expansion towards becoming an digital and mobile first organization. Prior to CMG, Pedro was in Lazada Group, where he served as Director of FMCG Categories as well as the Head of Marketplace and Business Development in Vietnam. While there he focused on adding new categories to the business, exploring the scalability of marketplace seller base management and introducing Cross Border into Vietnam. Before that, he served as a VP of Business Development for Nova Founders Capital, the leading financial services investment group, where he focused on launching new web and mobile businesses.
Appearances:
Seamless Vietnam 2017 - Day One @ 14:35
A guide to best-in-class content marketing for e-commerce
- Raising your brand awareness through successful custom content
- How to boost your SEO on a budget through content
- How can great content help build your customer base and attract new business?
- Customer generated vs editorial content
Seamless Vietnam 2017 - Day Two @ 16:30
M-Commerce: why the future of Vietnamese commerce is social and mobile first
- Advantages and challenges for the development of m-commerce in Vietnam
- The rise of social commerce in Asia
- The power of sign-ups: creative ways to encourage customer account creation
- Contextual data and the power of real-time site personalisation
- The future of customer support in a real-time commerce environment
Organiser
