CONFERENCE DAY 1 - 6 SEPT 2017

 

Seamless Vietnam 2017 - Day One

Le Anh Dung
09:00

Guest of Honour Address - Cashless 2020: A roadmap to digitising Vietnamese payments

Khoa Doan
09:20

The changing Vietnamese consumer landscape

  • Understanding evolving consumer trends leading to the growth of connected commerce 
  • How have consumers changed and what does the future look like?
  • Assessing the future of business model innovation
Son Tran
09:50

Inflection point: Scaling e-commerce in Vietnam

  • Launching and scaling an e-commerce business in a traditional brick and mortar retail market
  • Overcoming challenges from infrastructure to regulations
  • Reaching your customers through better understanding of customer data
  • What is the full growth potential for e-commerce in Vietnam?
10:20

Online revolution: How digital is transforming commerce in Vietnam

  • Reaching new customers: millennials, smartphone users and the unbanked
  • How to engage the growing middle class population
  • Overcoming the challenges presented by a dispersed population
  • The future of e-commerce and payments in Vietnam
10:50

Panel reserved for the Vietnamese Banking Association

11:20

Morning Break

The changing payments landscape

Future business models

Seamless Payments
11:40

Creating an ecosystem for digital payments

  • Encouraging customer adoption of digital payments
  • How to foster merchant acceptance of digital payments
  • Establishing a suitable platform to increase digital payment presentation
  • Cross selling and data mining opportunities through digital payments
Seamless E-Commerce & Retail
11:40

How can retail brands continue to compete in the age of e-commerce?

  • Creating value by integrating offline retail with social media, online, and mobile selling channels
  • Leading the way through in-store customer experience
  • Using technology and customer data to create the right pricing and offers strategy
  • Driving higher perceived value with multiple pricing strategies
Seamless Payments
12:00

How to forge partnerships and move towards cashless payments and digital banking

  • The benefits of forming partnerships to increase access and growth
  • The API driven future of payment ecosystem collaboration
  • Overcoming the data sharing challenge within payments partnerships
Seamless E-Commerce & Retail
12:00

How to navigate the future of omni-channel commerce

  • Meeting consumer demands for a unified experience
  • The importance of customer service online and offline
  • Omni-channel marketing: bridging the gap between insight and execution
Seamless Payments
12:20

Overcoming challenges around digitising Vietnamese payments

  • Utilising technology to reach the unbanked population
  • Overcoming logistical and infrastructure challenges to ensure equitable access to technology
  • Using customer data to your best advantage
Seamless E-Commerce & Retail
12:20

From start-up to scale-up: the challenge of sustainability in Vietnamese e-commerce growth

  • Generating traffic and building a strong customer following
  • Establishing a powerful relationship between buyer and product 
  • The importance of effective social media use to strengthen your communication and retention strategies
Trinh Van Hoa, Vice President, The Central Group
12:50

Lunch Break

Moving away from cash on delivery

Omni-Channel Retailing

Seamless Payments
14:15

The role of banks in future of disruptive innovation waves

  • Utilising customer insights and experience to create customer focused products and services
  • How technology can bring banks closer to their consumers
  • Why banks need to constantly innovate and be disruptive
Seamless E-Commerce & Retail
14:15

Growing omni-channel retail through online-to-offline streamlining and optimisation

  • Vietnam Customer change and retail landscape
  • Why creating collaborative, accessible online shopping environments is the next step for e-commerce
  • Offering an ‘anytime/anywhere’ shopping strategy
  • Four key ways to deliver seamless online & offline experiences
  • Omni channel benefit and new direction of the retail Vietnam
Trinh Van Hoa, Vice President, The Central Group
Seamless Payments
14:35

Why cash is still king: how to overcome factors limiting the growth of e-payments in Vietnam

  • Encouraging uptake with incentives for e-payments and loyalty schemes
  • What would a Vietnam without cash look like?
  • What are the key factors limiting the transition?
  • What can the government and private sector do to enable the change?
Seamless E-Commerce & Retail
14:35

A guide to best-in-class content marketing for e-commerce

  • Raising your brand awareness through successful custom content
  • How to boost your SEO on a budget through content
  • How can great content help build your customer base and attract new business?
  • Customer generated vs editorial content
Seamless E-Commerce & Retail
14:55

Redefining the retail store in today's omni-channel economy

  • The future of the retail store in the O2O driven environment
  • Integrating social strategies into an O2O approach to commerce
  • Technology innovations to improve customer experience in the retail store
15:25

Afternoon Break

Thong Pham
16:30

E-commerce marketing: how to grow your online business on E-commerce Platform

Nicole Nguyen
17:00

Blockchain and untapped business opportunities for startups in Vietnam

  • The business and startup landscape in Vietnam
  • How Blockchain can fit in the Vietnamese landscape 
  • Factors holding back Blockchain in Vietnam and the challenges to stakeholders 
  • The vision for the future: regulated applications and the open innovation model
Shivam Tripathi
17:30

Regional Panel: Spotlight on commerce in Cambodia and Myanmar

  • How the payment landscape has changed over the last few years
  • The challenges facing the growth of digital payments in the future
  • What is the effect of foreign investment on the payment ecosystem and retail landscape?
  • The road blocks to the success of e-commerce and how can these be overcome
last published: 13/Jul/17 09:25 GMT