conference agenda overview

 

 

Vietnam, 6 - 7 September 2017

Schedule

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Sep 609:00
Conference pass

Guest of Honour Address - Cashless 2020: A roadmap to digitising Vietnamese payments

Keynotes
Sep 609:20
Conference pass

The changing Vietnamese consumer landscape

Keynotes
  • Understanding evolving consumer trends leading to the growth of connected commerce 
  • How have consumers changed and what does the future look like?
  • Assessing the future of business model innovation
Khoa Doan, Director of Consumer Insights, Nielsen
Sep 609:50
Conference pass

Inflection point: Scaling e-commerce in Vietnam

Keynotes
  • Launching and scaling an e-commerce business in a traditional brick and mortar retail market
  • Overcoming challenges from infrastructure to regulations
  • Reaching your customers through better understanding of customer data
  • What is the full growth potential for e-commerce in Vietnam?
Sep 610:20
Conference pass

Online revolution: How digital is transforming commerce in Vietnam

Keynotes
  • Reaching new customers: millennials, smartphone users and the unbanked
  • How to engage the growing middle class population
  • Overcoming the challenges presented by a dispersed population
  • The future of e-commerce and payments in Vietnam
Sep 611:40
Conference pass

Creating an ecosystem for digital payments

Seamless Payments
  • Encouraging customer adoption of digital payments
  • How to foster merchant acceptance of digital payments
  • Establishing a suitable platform to increase digital payment presentation
  • Cross selling and data mining opportunities through digital payments
Sep 611:40
Conference pass

How can retail brands continue to compete in the age of e-commerce?

Seamless E-Commerce & Retail
  • Creating value by integrating offline retail with social media, online, and mobile selling channels
  • Leading the way through in-store customer experience
  • Using technology and customer data to create the right pricing and offers strategy
  • Driving higher perceived value with multiple pricing strategies
Sep 612:00
Conference pass

How to forge partnerships and move towards cashless payments and digital banking

Seamless Payments
  • The benefits of forming partnerships to increase access and growth
  • The API driven future of payment ecosystem collaboration
  • Overcoming the data sharing challenge within payments partnerships
Sep 612:00
Conference pass

How to navigate the future of omni-channel commerce

Seamless E-Commerce & Retail
  • Meeting consumer demands for a unified experience
  • The importance of customer service online and offline
  • Omni-channel marketing: bridging the gap between insight and execution
Sep 612:20
Conference pass

Overcoming challenges around digitising Vietnamese payments

Seamless Payments
  • Utilising technology to reach the unbanked population
  • Overcoming logistical and infrastructure challenges to ensure equitable access to technology
  • Using customer data to your best advantage
Sep 612:20
Conference pass

From start-up to scale-up: the challenge of sustainability in Vietnamese e-commerce growth

Seamless E-Commerce & Retail
  • Generating traffic and building a strong customer following
  • Establishing a powerful relationship between buyer and product 
  • The importance of effective social media use to strengthen your communication and retention strategies
Sep 614:15
Conference pass

Growing omni-channel retail through online-to-offline streamlining and optimisation

Seamless E-Commerce & Retail
  • Vietnam Customer change and retail landscape
  • Why creating collaborative, accessible online shopping environments is the next step for e-commerce
  • Offering an ‘anytime/anywhere’ shopping strategy
  • Four key ways to deliver seamless online & offline experiences
  • Omni channel benefit and new direction of the retail Vietnam
Trinh Van Hoa, Vice President, The Central Group
Sep 614:15
Conference pass

The role of banks in future of disruptive innovation waves

Seamless Payments
  • Utilising customer insights and experience to create customer focused products and services
  • How technology can bring banks closer to their consumers
  • Why banks need to constantly innovate and be disruptive
Sep 614:35
Conference pass

Why cash is still king: how to overcome factors limiting the growth of e-payments in Vietnam

Seamless Payments
  • Encouraging uptake with incentives for e-payments and loyalty schemes
  • What would a Vietnam without cash look like?
  • What are the key factors limiting the transition?
  • What can the government and private sector do to enable the change?
Sep 614:35
Conference pass

A guide to best-in-class content marketing for e-commerce

Seamless E-Commerce & Retail
  • Raising your brand awareness through successful custom content
  • How to boost your SEO on a budget through content
  • How can great content help build your customer base and attract new business?
  • Customer generated vs editorial content
Sep 614:55
Conference pass
Sep 614:55
Conference pass

Redefining the retail store in today's omni-channel economy

Seamless E-Commerce & Retail
  • The future of the retail store in the O2O driven environment
  • Integrating social strategies into an O2O approach to commerce
  • Technology innovations to improve customer experience in the retail store
Ngoc Vo, Country Manager, Luxasia
Hanh Le, Managing Director, Vascara Co., Ltd
Sep 616:30
Conference pass

E-commerce marketing: how to grow your online business on E-commerce Platform

Keynotes
Sep 617:00
Conference pass

Blockchain and untapped business opportunities for startups in Vietnam

Keynotes
  • The business and startup landscape in Vietnam
  • How Blockchain can fit in the Vietnamese landscape 
  • Factors holding back Blockchain in Vietnam and the challenges to stakeholders 
  • The vision for the future: regulated applications and the open innovation model
Nicole Nguyen, Head of Marketing, Infinity Blockchain Labs
Sep 617:30
Conference pass

Regional Panel: Spotlight on commerce in Cambodia and Myanmar

Keynotes
  • How the payment landscape has changed over the last few years
  • The challenges facing the growth of digital payments in the future
  • What is the effect of foreign investment on the payment ecosystem and retail landscape?
  • The road blocks to the success of e-commerce and how can these be overcome
Shivam Tripathi, Co-founder, Camboticket
Chhaleta Chharoat, Chief Beauty Officer, Roserb
Nyein Chan Soe Win, Director, BOD Tech Ventures

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Sep 709:10
Conference pass

Winning in retail in a mobile first Vietnam

Keynotes
  • Navigating the omni-channel revolution and its impact on the retail industry.
  • How to catch up with your customers by creating thumb-stopping, personalized cross-device experiences, on the move.
  • Facebook marketplace and the growth of P2P commerce
Sep 711:41
Conference pass

Peering into the future of e-commerce in Vietnam 

Seamless E-Commerce & Retail
Sep 711:43
Conference pass

What future role for mobile wallets?

Seamless Payments
Ivan Mortimer-Schutts, Head of East Asia Pacific Mobile and Electronic Banking Specialist, IFC, The World Bank
Sep 711:43
Conference pass

Is there sustainable value in social commerce investment? 

Seamless E-Commerce & Retail
Sep 711:44
Conference pass

Sustainable innovation for Vietnamese banks

Seamless Payments
Sep 711:44
Conference pass

Assessing the art behind great customer experience 

Seamless E-Commerce & Retail
Sep 714:15
Conference pass

The MoMo effect: assessing the future of mobile wallets in Vietnam

Seamless Payments
  • Examining the evolution of mobile wallets in Asia 
  • Raising awareness of the mobile payments through marketing campaigns
  • Tapping into the potential of the unbanked for future growth 
Sep 714:15
Conference pass

Click & collect and O2O: how to remain relevant in the age of customer first

Seamless E-Commerce & Retail
  • Is click and collect the saviour of retail?
  • Why click & collect is the future for convenience shopping
  • Challenges presented by click & collect
  • How will O2O customer trends impact core retail investment decision making?
  • How to combine offline and online in an efficient way
Sep 714:35
Conference pass

How to maximise the potential of mobile payments and develop a truly digital customer experience

Seamless Payments
  • Examining the key elements of successful mobile payments (Mpesa in Kenya and PayTM in India) 
  • The need for cooperation, interoperability and the importance of a strong ecosystem 
  • The importance of trust in mobile money
  • Challenges and opportunities in Vietnam to build a strong mobile payments proposition
Sep 714:35
Conference pass

Slashing reverse logistics costs through end-to-end efficiency

Seamless E-Commerce & Retail
  • Enhancing last mile fulfilment through the connection of people, processes, data and devices
  • Enabling a direct to consumer strategy from manufacturer to end user
Sep 714:55
Conference pass

The importance of trust in the next frontier of mobile payments

Seamless Payments
  • Millennials: Serving the heightened expectation of the most connected and demanding consumer
  • Methods to increase consumer trust such as greater ease of use
  • Moving beyond social transactions and looking at the future of mobile payments
Sep 714:55
Conference pass

The transformation of Vietnamese commerce delivery in the last few years

Seamless E-Commerce & Retail
  • Overcoming challenges in infrastructure, rural locations and cash on delivery
  • The need for speed: customer expectations for instant delivery 
  • What does the future of delivery look like for Vietnamese shoppers?
Sep 716:00
Conference pass

FDI in Vietnam: Opportunities and challenges

Seamless Payments
  • FDI investment into Vietnam in recent years
  • The role of FDI in Vietnamese economy
  • Demand for products and services of local and foreign entities
  • Opportunities and challenges in the provision of services
Phuong Thi Thu Thuy, Deputy Director of FDI Corporate Banking Department, Vietcombank
Sep 716:00
Conference pass

The Power of Local: Embracing the Niche

Seamless E-Commerce & Retail
  • Creating a local brand
  • Creating local content and developing a local audience
  • How to monetise local content
Sep 716:30
Conference pass

Migrant worker remittances and the informal economy: opportunities and challenges

Seamless Payments
  • The importance of remittances to the development of the informal sector
  • Financial education and the importance of sending remittances home to drive economic development
  • Regulations and use of foreign currency in the territory of Vietnam
  • How an e-wallet or bank account for payroll deposit serves the financial Inclusion model
Sep 716:30
Conference pass

How to engage your audience effectively through social channels: marketing, technology and management

Seamless E-Commerce & Retail
  • Building a powerful online brand to attract & engage new clients
  • Helping brands target buyers in a more interpersonal and holistic fashion
  • Using social media to drive conversation, positive controversy and rapidly scaling up organic reach
Sep 717:00
Conference pass

Enhancing International Remittances via Blockchain-based Payments

Seamless Payments
  • How do Blockchain-based remittances work
  • What are the benefits and downsides (and how to mitigate them)
  • The current status of Blockchain-based remittances
  • A future outlook
Sep 717:00
Conference pass

M-Commerce: why the future of Vietnamese commerce is social and mobile first

Seamless E-Commerce & Retail
  • Advantages and challenges for the development of m-commerce in Vietnam
  • The rise of social commerce in Asia
  • The power of sign-ups: creative ways to encourage customer account creation
  • Contextual data and the power of real-time site personalisation
  • The future of customer support in a real-time commerce environment
last published: 13/Jul/17 09:25 GMT

 

 

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GET READY TO GO SEAMLESS IN 2017

If you want to do business in the Vietnamese payments, e-commerce or retail space, now is the time! We can help.
Contact
Audrey Leong at 65) 6322 2786 or email audrey.leong@terrapinn.com

 

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