Ton Chirathivat is currently the Head of Customer Strategy of Central Group of Companies. Previously, he was Senior Vice President Online Business at Central Group of Companies, overseeing e-commerce commercial and digital marketing strategies.
He was Head of Customer Strategy & Analytics at The 1 Card, where he led the company’s first customer data-driven initiatives including segmentation, predictive modeling, and personalized communications. Ton also held positions as Head of Marketing at Robinson Department Store.
With the experience and insights in offline and online retail, will focus on Omni-channel strategies and initiatives such as single customer view, seamless fulfillment and cross-channel communications.