Samir Cherro | Co-founder & CEO

Samir Cherro, Co-founder & CEO, GoWabi

Co-founder & CEO of GoWabi, the leading beauty booking application in Thailand, which is backed by 500 Startups, experience in e-commerce across SEA from Lazada in Philippines, Indonesia, Thailand, and Ensogo Singapore


Seamless Thailand 2018 - Day One @ 14:20

Overcoming trust issues with consumers while maximising the use of their data

  • Personalised pricing strategies based on individual data profiles ‐ the end of the ‘standard’ price
  • IOT: more channels to sell through, more data collected on individuals
  •  Joint development of trusted intermediaries to provide security and reassurance

Seamless Thailand 2018 - Day Two @ 14:05

Mobile first: why the future for Thailand is social and mobile commerce

  • Advantages and challenges for the development of m-commerce in Thailand
  • The power of sign-ups: creative ways to encourage customer account creation

  • Contextual data and the power of real-time site personalisation
  • The growth of social commerce

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