Martin Toft Sorensen | CEO
Helpster

Martin Toft Sorensen, CEO, Helpster

Appearances:



Seamless Thailand 2018 - Day One @ 14:20

Overcoming trust issues with consumers while maximising the use of their data

  • Personalised pricing strategies based on individual data profiles ‐ the end of the ‘standard’ price
  • IOT: more channels to sell through, more data collected on individuals
  •  Joint development of trusted intermediaries to provide security and reassurance

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