John Wagner | Managing Director, Thailand Facebook
Seamless Thailand 2018 - Day One @ 09:40
Discovering Growth in the evolving world of Commerce
The changes in the consumer’s habits are quite clear for retailers and the rise of m-commerce is pushing them to adapt “mobile first” strategies. In fact, mobile platforms can no longer be ignored. We have noticed that “retailers who have optimised their mobile shopping experience accordingly – both in-app and on mobile – are pulling away from their competitors and continue to see strong traction from consumers”. Hear from Facebook, how business can harvest this opportunity by putting mobile at the heart of digital strategies and digital product development.