Gerald Lim | Director of Digital Business
Minor International Public Co

Gerald Lim, Director of Digital Business, Minor International Public Co

Gerald is the Director Digital Business at Minor International. Minor is the operator, owner, franchisor of The Pizza Company, Burger King, Swensens, Sizzlers, Ray Ban, Anello, OVS, Radleys, Anatara Hotels and many more. 
Over 15 years had brought him here after being in charge of Digital & Innovation at Central Food Retail Group, Ogilvy One, Microsoft, Intel SEA and Andersen Consulting. He had done mobile development, eCommerce build up, eBusiness, Architecture Design & Planning, Management Consulting, Digital & Social Marketing, ERP, CRM and others
Besides being a career man, he was also founder- CEO of various startups in Malaysia and Singapore's largest payment gateway, the regions first cloud gaming provider and was Malaysia's largest online publisher. 
He and his company were featured both in the media and Google.
Gerald holds a BSc in Economics, Banking and Finance from the London School of Economics, University of London. 

Appearances:



Seamless Thailand 2018 - Day One @ 12:10

Redefining the retail store in today's omnichannel economy

  • The future of the retail store in the O2O driven environment
  • Integrating social strategies into an O2O approach to commerce
  • Technology innovations to improve customer experience in the retail store

Seamless Thailand 2018 - Day Two @ 15:50

A guide to overcoming the challenges of cultural nuances when expanding into local markets

  • Why have many international brands failed to successfully launch in Asia?
  • Similarly, why have so many Asian brands failed in Western market?
  • What can retailers do to grasp cultural nuance without burning too much money?
  • How can a retailer localise its product selection?
  • How can local partnerships help to achieve a deep level of cultural understanding?

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