Charnchai has more than 15 years of experience in luxury automotive industry. He has managed and lead prestige automobile brands such as Jaguar, Land Rover, Ferrari, BMW, Lexus, Ducati and Triumph Motorcycles. His roles involve managing the brand image, distribution and retail experience for a diverse group of customers in a luxury/ premium automotive segment.
Charnchai is currently working as Managing Director for Inchcape (Thailand) Co., Ltd., a sole authorized distributor for Jaguar Land Rover in Thailand. Inchcape (Thailand) Co., Ltd. is a part of Inchcape PLC, the global distribution and retail leader in the premium and luxury automotive sectors, covering 29 markets with 30 brand partners.