CONFERENCE DAY 2 - 6 FEB 2018 

Seamless Thailand 2018 - Day Two

09:00

Chair's Introduction

Surangkana Wayuparb
09:10

National E-Commerce Strategy in Thailand

Jose Victor Paterno
09:40

Modernising Philippine retail for the digital age

  • The growing importance of online platforms for retailing in the Philippines
  • How will the growing omnichannel revolution affect the retail industry in the Philippines
  • Building new loyalty capabilities and strategic partnerships with winning consumers
Panel discussion
10:10

How to survive in the age of disruption

11:40

Payments Roundtables

11:40

E-Commerce Roundtables

11:40

Retail Roundtables

12:20

Lunch Break

Trust & Fraud

Social Commerce & Marketplaces

The Future of Malls

Seamless Payments
13:20

C2C: The importance of trust in the next frontier of mobile payments

  • Millennials: Serving the heightened expectation of the most connected and demanding consumer
  • Methods to increase consumer trust such as greater ease of use
  • Moving beyond social transactions and looking at the future of mobile payments
Seamless E-Commerce
13:20

Chat apps and the rise of social commerce

  • The future of conversational commerce and chat apps in Thailand, moving beyond non-scalability issues
  • Challenges in building conversational commerce
  • The role of chat apps as an integrated part of the wider customer journey
     
Seamless Retail
13:20

Combining retail and lifestyle: are destination malls the future?

  • Why is retail still growing despite the rise of e-commerce services?
  • Meeting the customer need for unique, personal, physical retail experiences
  • Providing a one-stop shop for retail and entertainment that can’t be achieved through online shopping
Seamless Payments
13:40

Biometrics and the future of front-end payment security

  • The impact of evolving consumer technology on the uptake of biometrics
  • No second chances: the critical challenge of securing biometric data
  • Overcoming the challenges of driving user adoption through consumer education
Seamless E-Commerce
13:40

How to engage your audience effectively through social channels: marketing, technology and management

  • Building a powerful online image to attract new clients
  • Helping brands target buyers in a more interpersonal and holistic fashion
  • Aligning website design and interface with retail metrics for top customer service and merchandising
Seamless Retail
13:40

The future of the mall in the age of m-commerce

Seamless Payments
14:00

Cyber security: Safeguarding against fraudulent activity

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  •   Solutions to enhance security and confidentiality
  •   From “pay-and-chase” to “predict and prevent” through analytics application
  •   Lessons learned from other markets  
Seamless E-Commerce
14:00

Mobile first: why the future for Thailand is social and mobile commerce

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  •   Advantages and challenges for the development of m-commerce in Thailand
  •   The power of sign-ups: creative ways to encourage customer account creation
  •   Contextual data and the power of real-time site personalisation
  • The growth of social commerce 

Cross Border Commerce

14:30

Afternoon Break

Rise of Fintechs

Merchandising

Seamless Payments
15:00

The fintech driven transformation of the digital payment ecosystem

  • The opportunity for fintech and banking partnerships through effective API implementation
  • The challenge and opportunity of banking APIs to allow greater integration with fintech solutions
  • The challenge of safeguarding consumer data in a banking API driven ecosystem
Seamless Retail
15:00

Driving higher perceived value with multiple pricing strategies

  • What are underlying needs and variables that customers are willing to pay for?
  • Commonalities and differences between market segments that affect customer willingness to pay
  • Balancing short term profitability with long term sustainability through pricing strategies
Seamless Payments
15:20

Creating an innovation culture

  • Collaborating with others to bring in new perspectives
  • Embracing and learning from failure
  • Overcoming challenges: How can technology solve fundamental challenges?
Seamless E-Commerce
15:20

Accelerating the cross border e-commerce economy through better logistic capabilities

  • Understanding cross border shopper demographics and market differentiators
  • One size fits all: does a cross border strategy trumps localised approaches?
  • Understanding government regulation to ensure cross border trade is successful
Seamless Retail
15:20

Best practice retail optimisation for in-store marketing and merchandising

  • Are next generation store experiences effectively capturing engagement and changing shopping patterns?
  • What pricing tactics can retailers use to influence consumer purchases?
  • How beacon and geofencing enhances the consumer journey experience?
Seamless Payments
15:40

APIs and the future of fintech/financial institution in the payments sector

  • Streamlining payments experiences for the consumer through 3rd party APIs
  • The challenge and opportunity of banking APIs to allow greater integration with fintech solutions
  • The challenge of safeguarding consumer data in a banking API driven ecosystem
Seamless E-Commerce
15:40

A guide to overcoming the challenges of cultural nuances when expanding into local markets

  • Why have many international brands failed to successfully launch in Asia?
  • Similarly, why have so many Asian brands failed in Western market?
  • What can retailers do to grasp cultural nuance without burning too much money?
  • How can a retailer localise its product selection?
  • How can local partnerships help to achieve a deep level of cultural understanding?
Seamless Retail
15:40

Panel: Product pricing in omni-channel retail: What retailers need to do to maintain pricing power and keep customers spending

  • Should you price yourself equal to your competitors? If so, how do you track what they charge?
  • Should online and offline prices be the same?
  • Can brick & mortar stores adopt dynamic pricing? If so, how?
Seamless Payments
16:10

Evening Break

Blockchain

Fulfilment

Supply Chain

Seamless Payments
16:30

Assessing the untapped business opportunities for blockchain in Mekong area

  • The business and start up landscape in Thailand
  • How Blockchain can fit in the Thai landscape
  • Factors holding back Blockchain in Thailand and the challenges to stakeholders
  • The vision for the future: regulated applications and the open innovation model
Seamless E-Commerce
16:30

Click & collect and O2O: how to remain relevant in the age of customer first

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  • Is click and collect the saviour of retail?
  • Why click & collect is the future for convenience shopping
  • Challenges presented by click & collect
  • How will O2O customer trends impact core retail investment decision making?
  • How to combine offline and online in an efficient way 
Seamless Retail
16:30

Retail distributors in Thailand: redefining the business model

  • Assessing the longevity of new business models facing modern retailers
  • Maintaining a holistic approach to change: ensuring an internal workflow cohesion and alignment
  • How can retailers continue to compete effectively without opening themselves to too much risk?
Seamless Payments
16:50

How will greater regulation impact Blockchain in Thailand?

  • Implementing legitimacy and credibility for virtual currencies  - Combating money laundering, corruption and terrorism
  • How would increase regulation affect new entrants to the virtual currency market?
  • Developing products and services for greater financial inclusion in Thailand
Seamless E-Commerce
16:50

The challenge of cash management in a rural setting

  • Physical security solutions to overcome the risk of cash management in rural locations
  • How can logistics providers better leverage financial technology to overcome the cash challenge?
  • Collaboration between merchant, logistics partner and bank to drive the adoption of e-payments
Seamless Retail
16:50

Evaluating 3PL strategies to reduce lead times, improve reliability and enhance visibility

  • Revising order cycles/lead time quantities by improving forecasting
  • Centralising your inventory: reducing the value of SKU counts
  • Reduce variability of demand and supply by aligning metrics
Seamless Payments
17:10

Is blockchain the remedy to the issues facing cross-border payments?

  • Where are things currently with cross border payments?
  • How does blockchain (public or private) solve many of the problems we're seeing?
  • What needs to happen for blockchain to be more impactful in this area?
  • How can regulators best support private sector blockchain innovation
Seamless E-Commerce
17:10

The effect of e-commerce on the future of logistics

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  • Overcoming challenges in infrastructure, rural locations and cash on delivery
  • The need for speed: customer expectations for instant delivery
  • What does the future of delivery look like for Thai shoppers? 
Seamless Retail
17:10

Does the rise of omni-channel require a complete rethink of supply chain design?

  • The fundamental problems with single supply chains serving multiple channels
  • Inventory rich, liquidity poor: The challenge of demand uncertainty in the supply chain
  • How does click & collect further complicate supply chain design
  • Is visibility of supply chain operations across channels possible?
17:40

End of Conference

last published: 28/Nov/17 03:35 GMT

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