CONFERENCE DAY 1 - 5 FEB 2018 

Seamless Thailand 2018 - Day One

08:50

Guest of Honour Address

09:00

Chair's Introduction

09:10

Prompt Pay: modernising the national payment system

  • Paving the way to a cashless society
  • Integrating the informal economy into the banking system
  • The benefits for companies and consumers
09:40

Competition from abroad: Thai merchant survival in a commerce future

10:40

Morning Break

The Changing Payments Landscape

Customer Service & Experience

Convenience Formats

Seamless Payments
11:10

How machine learning transforms the banking industry

  • How artificial intelligence (AI) and big data applied to the banking business?
  • What are realistic expectations of the use of AI in banking?
  • What would a future bank look like with AI?
Seamless E-Commerce
11:10

How vertical commerce is improving the customer experience

  • Vertical commerce: disrupting traditional retail
  • Is simplicity key when it comes to customer service?
  • Offering the personal touch in customer support
Seamless Retail
11:10

Assessing the popularity of convenience store formats

  • Changes in shopping patterns
  • Growing importance of convenience for the rising middle class
  • The rising demand for premium categories and products, on-the-go eating solutions and ready-made meals
Seamless Payments
11:30

Contactless payments and the creation of seamless checkout experiences

  • How to put the customer first in a multichannel world
  • Data opportunities that can drive acquisition, conversation and retention
  • Transforming the checkout process with innovative payment methods
  • How will the customer journey evolve in the coming 24-36 months?
Seamless E-Commerce
11:30

Building customer loyalty through end-to-end e-commerce experiences

  • Data-driven personalization: building loyalty by knowing your customers.
  • Customer support and a great & easy shopping experience
  • Developing customer loyalty programs and rewards
Seamless Retail
11:30

The future of rural convenience retail

  • Ability to cater to local needs
  • Providing easily-accessible and profitable “click and collect” offering
  • An opportunity for convenience players to partner with e-commerce players?
Seamless Payments
11:50

Are mobile wallets reaching a tipping point?

  • Examining the evolution of mobile wallets in Asia
  • With the convergence of messaging and payments, will telcos finally tip mobile wallets in their favour?
  • Enhancing the social commerce experience, expanding the digital commerce ecosystem
Seamless E-Commerce
11:50

Creating seamless customer experiences in an omnichannel world

  • How to put the customer first in a multichannel world
  • Data opportunities that can drive acquisition, conversation and retention
  • Moving from transaction to customer engagement
  • How will the customer journey evolve in the coming 24-36 months?
Seamless Retail
11:50

Urbanisation: the key reason for the growth in convenience formats

  • The rising demand for premium categories and products, on-the-go eating solutions and ready-made meals
  • Growing importance of convenience for the rising middle class
  • Increased purchasing in lower- and middle-class consumers
  • Growth in prioritising convenience over price.
12:20

Lunch Break

Cross Border Transactions

Big Data & Analytics

Omnichannel Retailing

Seamless E-Commerce
13:45

Putting data at the heart of product development and strategic planning

  • Harnessing the complexity and volume of e-commerce data
  • From data to campaigns and campaigns to execution
  • Ensuring a focus on frontline engagement and capabilities
Seamless Retail
13:45

Growing omnichannel retail through online-to-offline streamlining and optimisation

    style="font-size: 8.0pt;">Why creating collaborative, accessible online shopping environments is the next step for e-commerce
  • Offering an ‘anytime/anywhere’ shopping strategy
  • Four key ways to deliver seamless online & offline experiences 
Seamless Payments
14:05

Migrant remittances and the informal economy: opportunities and challenges

  • The importance of remittances to employees in the informal economy
  • How an e-wallet or bank account for payroll deposit serves as the essential vehicle for financial inclusion?
  • The importance of financial education: ending the financial exclusion cycle
Seamless E-Commerce
14:05

Machine learning in demand forecasting and pricing for e-commerce

  • Data mining for more accurate demand forecasting
  • Picking up key trends and insights from transactional data
  • Optimising costs and time efficiency in distribution channels through predictive analytics using Big data.
Seamless Payments
14:25

Simplicity vs complexity: what is the right approach for cross border payments apps?

  • Scale, credibility and trust: enabling more agile and customer-centric touch points
  • Assessing the impact of UX design on app development
  • E-Money and the challenges of the nonbank-led model
Seamless E-Commerce
14:25

Overcoming trust issues with consumers while maximising the use of their data

Personalised pricing strategies based on individual data profiles ‐ the end of the ‘standard’ price
● IOT: more channels to sell through, more data collected on individuals
● Joint development of trusted intermediaries to provide security and reassurance
 
Seamless Retail
14:25

Redefining the retail store in today's omnichannel economy

  • The future of the retail store in the O2O driven environment
  • Integrating social strategies into an O2O approach to commerce
  • Technology innovations to improve customer experience in the retail store
14:55

Afternoon Break

Cash Handling

Growing Categories

Modernising Retail

Seamless Payments
15:25

Why cash is still king: factors limiting the growth of e-payments in Thailand

  • Encouraging uptake with incentives for e-payments and loyalty schemes
  • What would a Thailand without cash look like?
  • What are the key factors limiting the transition?
  • What can the government and private sector do to enable the change?
Seamless E-Commerce
15:25

Leveraging e-commerce to create new growth options

  • Disrupting and capturing market shares from strong, well-established brands
  • Using mobile applications for a seamless customer purchase experience
  • Using analytical tools to provide customers with personalized offers, pricing, recommendations and product pre-selections
Seamless Retail
15:25

Winning in retail in a mobile first Thailand

  • Navigating the omni-channel revolution and its impact on the retail industry.
  • How to catch up with your customers by creating thumb-stopping, personalized cross-device experiences, on the move.
  • Facebook marketplace and the growth of P2P commerce
Seamless E-Commerce
15:45

The rise of local, on-demand food delivery

  • What lies ahead for food delivery services?
  • Changing people’s perceptions about home delivery
  • Disrupting the traditional delivery model
Seamless Retail
15:45

Customer Service in Retail: how to develop your sale staff to stay competitive in the age of e-commerce

  • Creating value by integrating offline retail with social media, online, and mobile selling channels
  • Leading the way through in-store customer experience
  • Using technology and customer data to create the right pricing and offers strategy
  • Driving higher perceived value with multiple pricing strategies
Seamless Payments
16:05

How a cashless society opens the door to lasting financial inclusion

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  •    Encouraging uptake with incentives for e-payments and loyalty schemes
  •    What would a Thailand without cash look like?
  •    What are the key factors limiting the transition?
  •    What can the government and private sector do to enable the change? 
Seamless E-Commerce
16:05

Inflection point: scaling e-commerce in Thailand

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  •   Launching and scaling an e-commerce business in a traditional bricks and mortar retail market
  •   Overcoming challenges from infrastructure to regulations
  •   Reaching your customers through better understanding of customer data
  •   What is the full growth potential for e-commerce in Thailand? 
Seamless Retail
16:05

How to enrich merchandising attributes and re-imagine stores as consumer magnets

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  • How companies are using technology to enhance    the customer experience.
  • How data-driven marketing is a key priority for retailers and the ways in which retailers are adopting a more data-driven approach.
  • How offline retailers can successfully contend with online price-comparison being so easy 
16:35

Evening Break

Abhishant Pant
17:00

National Payment System: A case study from India

  • The evolution of the digital payments landscape in India
  • The impacts of demonetization on payments, e-commerce and retail
  • Learnings from a National payments ecosystem
Panel discussion
17:30

Spotlight on Vietnam & Cambodia

18:00

Evening Drinks Reception

last published: 13/Dec/17 03:35 GMT

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