How to get there


Location & Times

Delegate Registration Opens 10 April 2019:  8am
Delegates may enter the conference from 8am

Wednesday – 10 April 2019:  9 am -6pm
Thursday    – 11 April 2019:  9am – 4.30pm

Seamless Retail & Ecommerce – Trade Centre Arena & Sheikh Saeed Hall 1
Seamless Payments, Fintech, Identity – Sheikh Saeed Hall 1,2 & 3

We recommend you get dropped off/arrive at the location nearest your hall - download the map for more information
Download the map

Dubai International Convention & Exhibition Centre
Sheikh Zayed Road, Dubai
Tel: +971 (0)433 21000



Use the code SME2019 with Careem and you will get 20% off on 4 rides (2 rides per day per user). The code is not case sensitive. Terms & Conditions: 20% off 4 rides. Valid until 11 April 2019. Maximum discount AED 20 per ride.



Paid Covered Car Park Sheikh Rashid Tower car park located next to Trade Centre Arena and Halls 1 & 2.
Charges: Parking fee of AED 10 per hour.
Free Car Park Car Parks B, C and D opposite the Novotel Hotel.



The closest bus stop is the Novotel Hotel stop, which is outside the Convention Gate entrance at Dubai World Trade Center. The Bus that stops at this stop is bus number 29.



To book a taxi from any pick-up point of your choice call 04 208 0808 (24hrs, operated in Arabic and English). At the Exhibition Venue, there are 3 taxi drop-offs: in front of Trade Centre Arena, opposite Ibis Hotel, in front of Zabeel Hall entrance. Taxi pick-up point is located opposite Ibis Hotel and in front of Trade Centre Arena. The closest drop off for the Seamless Middle East exhibition is the Ibis Hotel.


Dubai Metro

The Dubai World Trade Centre metro station is located on the red line. The venue is only a 2-minute walk from the metro station Dubai metro operating hours:

Sunday – Wednesday......5:50am – 00:00am
Thursday ......................5:50am – 01:00am
Friday ..........................1:00pm – 01:00am
Saturday ......................5:50am – 00:00am


About Dubai International Convention & Exhibition Centre

The Dubai International Convention & Exhibition Centre is the very first major business landmark. Instrumental in developing Dubai’s position as a leading events destination, it remains at the very pulse of the city’s central business and leisure district.

Having direct access from the city’s main highway and commercial skyscraper corridor, Sheikh Zayed Road - giving you a direct gateway to all areas of Dubai and the wider UAE.

Sometimes referred to locally as Dubai World Trade Centre, DWTC.

Visit the DWTC Website




We have arranged discounted rates at the following hotels for the duration of the event, all within a 5-minute walk of Dubai World Trade Centre:

*Please note that all bookings should be made prior to 8 March. After this date rooms and rates are subject to availability.

  • The IBIS One Central (economy hotel)- download the booking form. HERE
  • The Novotel WTC - download the booking form.  HERE  
  • The H Hotel Booking Link - download the booking form. HERE
  • The Apartments DWTC- download the booking form. HERE
  • Jumeriah Emirates Towers – download the booking form. HERE
  • The Fairmont Hotel, Sheikh Zayed Road – download the booking form. HERE

Essential Information


Registration starts at 8:00am

Day 1: Wednesday 10 April

  • Conference starts 8:50 - 6.00pm
  • Exhibition open 9.00am - 5.30pm

Day 2: Thursday 11 April

  • Conference starts 9.00am - 5.00pm
  • Exhibition open 9.00am - 5.00pm



There will be a Visitor Café in the hall where all exhibitors and visitors can purchase refreshments.

UAE Visas

Before you travel to the UAE, please check your visa requirements and make sure you have a valid visa if needed. Holders of non-standard passports and travel documents may also have different entry requirements.

IMPORTANT:  If you are a national citizen of a GCC country you now require a visa to visit the UAE.

For countries outside of the GCC, please visit   for visa information and to determine whether you need to apply.

Further visa information ›

Staying here

Dubai offers a range of hotels to suit every taste, whim and budget! From the glitzy, opulent and of the most expensive and only seven star hotel in the world all the way through to the very affordable.

The Hotel Novotel World Trade Centre Dubai and Hôtel ibis World Trade Centre Dubai are the nearest to the venue and ones we have arranged good rates with.

Please view the links above for discounted rates. 



* Please be aware that we do not work with any 3rd party hotel/ travel booking companies or companies claiming to offer attendee lists/data research. All preferential hotel options and other suppliers for this show are communicated via the operations manual sent to you or via our website. If in any doubt as to the credibility of any supplier please do contact Terrapinn directly.