"At the heart of technology and media evolution, fast pace change and innovation is the story of Shams.
The wise leadership of Sharjah has recognized and is determined to see:
• Changes in our world today as opportunities
• New media and technological development be embraced
• Innovation as a currency of sustainability
The three pillars of media (present and the future) are: Talent, Content and Technology.
Sharjah Media City (Shams) is embarking to develop a media platform for Sharjah, United Arab Emirates and the region. Our role will not stop at licensing and regulating but will also extend to nurturing talents, businesses and investors to succeed."