Yasser Abbas | AMET RTM & Omni-Channel Development Manager
Johnson & Johnson

Yasser Abbas, AMET RTM & Omni-Channel Development Manager, Johnson & Johnson

FMCG expert in Commercial leadership across the GCC with Distributor, channel and lead customer management, having track record of diverse assignments across markets and categories with P&G, Kraft, Mondelez and J&J.

Appearances:



Seamless ME 2019 day 1 @ 15:30

PANEL: Merchandising 3.0: taking advantage of analytics tools

  • Measuring the profit impact of promotions
  • Aligning product availability with marketing exposure; knowing the demand with real time analytics
  • Understanding customer profitability by segment
  • Matching customers with the right products using intelligent distribution
  • Protecting margin by knowing when another action is more profitable than a price reduction
  • Receiving alerts when there is a problem or major opportunity

Seamless ME 2019 day 2 @ 11:20

PANEL Embracing a digital culture

  • Transforming your employees into tech-savvy, brand advocates
  • Identifying and closing the digital skill gap
  • Building a flexible workforce that benefits employers and employees
  • Matching your employee capabilities to your customer’s expectations
  • Bridging the generation gap: building a multi-generation workforce
  • Creating truly digital workplace with agile training utilising AR and VR
  • Foresting talent: capitalising on the creative approach of millennials
last published: 25/Mar/19 06:05 GMT
last published: 25/Mar/19 06:06 GMT

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