Usama Qasem | Regional Digital Marketing Manager
IKEA | United Arab Emirates

Usama Qasem, Regional Digital Marketing Manager, IKEA

Usama Qasem
Regional Digital & Content Marketing Manager at IKEA

Usama has been working in web and digital marketing for over 10 years.  He is the now the Regional Digital Marketing Manager at IKEA. 

He is one of the pioneers, who early advocated for the importance of UX, and social media in the region.

During his career at IKEA he has helped the brand become the first furniture retailer in the Middle East to sell furniture online.  In addition, his contribution towards the IKEA website and mobile website has earned the brand 2 awards for enhancement of these digital platforms. He as well launched the brand social media presence in the region.

Early in 2015 he founded ESTAND.ME an online shopping website specialized in selling unique and smart products.


Seamless ME 2018 day 2 @ 11:40

Panel: Bringing the online experience offline

  •     Creating a physical expression of your online personality  
  •     Maintaining a secure environment with intelligent store technologies
  •     Meeting consumers expectations: a seamless ‘anytime, anywhere’ shopping experience  
  •     Utilising online features to make purchases easier for customer and bring high ROI  
  •     Seamlessly dovetailing the digital experience with store offerings 
  •     Developing store apps to accompany the full purchasing cycle 

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