Paul Lewis | Creative Director
Redbox Digital

Paul Lewis, Creative Director, Redbox Digital

Paul Lewis has spent over 15 years creating award winning eCommerce sites for some of the best known brands and retailers in the lifestyle, fashion and luxury sectors.

Appearances:



Seamless ME 2019 day 1 @ 09:15

PANEL: Building loyalty and community with authentic storytelling

  • Gaining competitive edge and increasing sales by connecting with your customers
  • Understanding and evoking your customers emotions to strengthen your brand identity
  • Enhancing the value of your content with storytelling to increase brand loyalty
  • Combining professionally created content with intelligently curated user generated content

Seamless ME 2019 day 1 @ 09:35

Succeeding in the subscription economy

  • Harnessing rich data generated from subscriptions to improve services and customer retention
  • Creating compelling customer experiences by focusing on customers not products
  • Enticing your customers by adding value to your subscriptions
  • Establishing mutually beneficial relationships to inspire loyalty and trust in your brand
  • Retaining your subscriptions and maintaining the consistent cash flow

Seamless ME 2019 day 1 @ 09:50

PANEL: How to go viral: influencer marketing

  • Including influencers in the entire marketing process for deeper insight and alignment
  • Choosing the right influencer to drive authentic engagement and brand loyalty
  • Maximising return on investment by creating a measurement framework
  • Actively engaging with consumers through user generated content
  • Understanding the rules and regulations of influencer marketing
  • Giving your brand a voice across all channels: scaling your social media exposure
  • Delivering true, authentic engagement via real experiences
last published: 25/Mar/19 06:05 GMT
last published: 25/Mar/19 06:06 GMT

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