Morrad Irsane | Co-founder
Melltoo | United Arab Emirates

Morrad Irsane, Co-founder, Melltoo

Morrad Irsane is the cofounder of Melltoo, a peer2peer marketplace for secondhand things with in-app payments and door to door delivery. A serial entrepreneur, Morrad has had several successful exits in Los Angeles and France and has been in the UAE since 2005. Having been raised in a family of 15, buying and selling secondhand has always been a way of life. However, classifieds are full of scams and are generally a headache. Morrad wanted to create a buying and selling experience in a community of trust and that was hassle-free. This is how Melltoo was born.


Seamless ME 2018 day 1 @ 09:00

PANEL Personalising product discovery

  • Connecting shoppers to products they are most likely to buy
  • Marrying deeper personalisation with retargeting for a higher conversion rate 
  • Understanding the intentions of customers
  • Optimising secondary product discovery: the key to upselling
  • Capturing relevant website traffic data and measuring the right metrics

Seamless ME 2018 day 2 @ 14:20

Winning the brand to customer conversation

  •     Creating a neurological connection with the customer 
  •     Going direct to learn more about your customer: achieving unprecedented levels of customer satisfaction, engagement, trust and choice
  •     Gaining fully control of the value chain
  •     Using innovative preemptive distribution strategies 
  •     Delivering customers transparency, expanded choices and the ability to personalise
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