Martin Newman | Chairman
Practicology | United Kingdom

Martin Newman, Chairman, Practicology

Martin Newman is known globally as one of the foremost authorities on eCommerce and Multichannel retailing.
Widely considered a thought leader, Martin is the founder, and Chairman of one of the fastest growing Global e-­‐commerce & multi-­‐channel retail consultancies, and is an experienced Non-­‐Executive Director.
Martin’s achievements cover over 30 years in Retail, including heading up the Multichannel operations of some of the world’s leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker.
Martin was listed in Retail Week’s top 50 eTail Power List for 5 years in a row and was recently named in the top 20 of Retail Insiders top 100 Retail movers & shakers.
He judges the World Retail Awards, the Retail Insider awards, and has judged the PayPal eTail Awards and the Online Retail Awards of Australia.
He is Chairperson annually at a host of Industry events and regularly travels around the world to deliver keynotes about the current and future state of Multichannel retailing and global eCommerce trends, and is a regular contributor to various industry titles including Retail Week and Power Retail (Australia).
He recently shared a stage with the founder of the web, Sir Tim Berners-­‐Lee at the World Retail Congress, to talk about what’s next for the web and what does it mean for retailers.
As the Chairman of Practicology, a leading global strategic multichannel consulting practice, Martin has overseen the growth of the business to 80 full time employees, and a global footprint with offices in London, Guangzhou, Hong Kong, Melbourne and Sydney, as well as clients in the United States, the EU and Dubai. He has a list of household clients including American Eagle, Al Futtaim Group, Tesco, Pandora, Canon, Sketchers, Unilever, Reckitt Benckiser, Boots, House of Fraser, B&Q, Waitrose, Ted Baker, Barbour, Hobbycraft, adidas, Nike, Wiggle and Under Armour.
Martin regularly advises the boards of his clients on their key strategic questions and challenges including how to put the customer first, omnichannel strategy, the role of the store, how many stores they need as their web sales increase, how they should prioritise their investments and roadmap for growth, how to internationalise and into which markets, how to turn their data into insight, and how to structure the organisation to be customer centric.
Martin is also a board member of renowned retail companies including Conviviality PLC and White Stuff and sits on the KPMG IPSOS Retail Think Tank.
Martin is also writing a book on customer experience across all consumer facing verticals.


Seamless ME 2018 day 2 @ 09:00

Keynote: Creating a world-class omnichannel experience

  •     Adapting bricks-and-mortar propositions to marry online and offline
  •     Differentiating your business model from the ecommerce giants   
  •     Examining what it takes to become truly mobile-first
  •     Meeting the heightened expectations of consumers 

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