Luma Bourisly | Founder and CEO | United Arab Emirates

Luma Bourisly, Founder and CEO,

With almost three decades of experience behind her, Luma brings a rich, diverse background to her role as Founder and Vision Creator of, an online shopping and lifestyle destination for modern Middle Eastern women. She is also the Founding Member and General Secretary of Kuwait Business Council for Dubai and Northern Emirates. 

Luma’s career began in 1990 as the head of the media department in Kuwait Information Centre in Cairo, where she was responsible for assuring adequate coverage of the Gulf War across international media channels. 

She then moved to the research industry working with Australia-based Reark Research in 1992. Luma joined the banking industry in the UAE as a credit officer for First Gulf Bank, Ajman, then moved to the Oil and Gas industry starting the PR and media relations division in ENOC Group. 

In 2005, she was a member of the launch team of Emirates National Development Program at the Executive Office. In 2006, Luma joined the newly established telecom operator – du – where she was one of the founding team members, and she served several leadership positions during her 10 year tenor last of which was Vice President of du’s Corporate Communications department. 


Seamless ME 2018 day 1 @ 15:40

Building loyal communities

  •     Creating and sustaining a deep emotional connection between brand and consumer 
  •     Identifying shared values among a core group of customers 
  •     Relentlessly pursuing community as a core business strategy 
  •     Fostering exclusivity among members and rewarding engagement in novel ways 

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