Bronwyn Patten | E Commerce Director
PepsiCo | United Arab Emirates

Bronwyn Patten, E Commerce Director, PepsiCo

Bronwyn Patten is the E-Commerce Director for Middle East & North Africa (MENA) at PepsiCo. In her role, she supports the business in developing and driving the e-commerce strategy for the region.

Bronwyn joined PepsiCo in 2016 with an extensive background in the digital and e-commerce space both globally and locally. She began her career in South Africa with Dell Computers, developing their online business before being promoted and owning the e-commerce growth across 26 of their emerging countries. This appointment led her to Dubai 8 years ago, where she joined Yahoo. Bronwyn was responsible for the advertising and sales growth across the blue-chip agencies and key direct accounts within the UAE before being given the responsibility of the GCC region. Soon after Bronwyn was promoted to handle Yahoo’s reseller business in South Africa building out their various revenues streams and value proposition to the market.

Most recently she worked for Facebook MENAP and led their agency Africa business, focusing on and growing Nigeria, Ghana, Kenya and South Africa from a commercial advertising perspective in addition to establishing their offices and solidifying their presence within the South African market.


Seamless ME 2018 day 2 @ 14:20

PANEL Understanding how to reach tomorrow’s shoppers

  •     Evaluating key target audience segments: from Gen X, Y and Z to iBrains, Millennials and Baby Boomers 
  •     Reaching your audience with relevant product, service and experience at the right point in their journey 
  •     Understanding and helping shoppers find the products they really want 
  •     Being available 24/7 across all channels and devices 
  •     Using peer-to-peer social media 

back to speakers