Antonia Ellis | Co-founder
Yum by Mum | United Arab Emirates

Antonia Ellis, Co-founder, Yum by Mum

Antonia is the co-founder of Yum by Mum, the UAE’s first meal plan provider for babies and children. Yum by Mum offer a comprehensive range of fresh and healthy children’s meals, which are prepared with no added salt, sugar or preservatives and are delivered directly to your home. Yum by Mum has been well received with plaudits from mums, and media alike and has been featured in Harper’s Bazaar, The National, Mother & Child magazine and on Dubai Eye. 

Antonia is also the Managing Director of Retail Influence, a retail consultancy who provide in-depth customer insight and market intelligence services to local and global players, offering them unique and practical expertise in strategy development and commercial execution. Retail Influence also partners with the world’s leading intelligence, retail development, and design agencies to offer best in class advisory and activation services when creating or evolving retail and brand propositions.

Antonia is a former Head of Marketing at Diageo where she was accountable for defining and leading the marketing agenda for the Diageo business (the world’s leading premium drinks company) for all Travel Retail customers in the MENA region. Before coming to the UAE, Antonia was Head of Format Development at Sainsbury’s plc in London and held commercial and design roles at Christian Dior and Arcadia group.


Seamless ME 2018 day 2 @ 16:00

Launching and scaling your start-up

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