MARKETING CAMPAIGN

 

Our marketing campaign kicks off twelve months out and is a fully integrated digital campaign using a variety of channels

 

WEBSITE

Our dedicated event website is fully responsive and consistently updated with event news. The conferences, seminar sessions, sponsors and exhibitors will be heavily promoted on the site to attract attendees to the show.

EMAIL

We run a sophisticated lead generation and lead nurture campaign to our comprehensive database. Once registered they receive a weekly show update and prompts to log on to our online community and match making service.

DIGITAL MARKETING

Our in-house digital marketing experts will place adverts on the Google Search and Display Networks (over 2 million websites reaching over 90% of internet users), Facebook and LinkedIn. Remarketing will be used extensively on all digital platforms.

 

DIRECT MARKETING

Collateral such as the brochure and show tickets will be mailed to a targeted database. Inserts will be placed in leading business publications in the weeks running up to the show.

SOCIAL MARKETING

Posts and event alerts are regularly posted to dedicated accounts on  Twitter,  Facebook and LinkedIn.  And they are posted to relevant 3rd party groups and pages.

YOU

We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the show. And we’ll discuss with you how we can help you drive traffic to the show and to your booth.

 

ADVERTISEMENTS AND EDITORIAL COVERAGE

In key trade publications. Including business and national mainstream press.

 

PRESS RELATIONS

Our powerful media partnerships mean more effective press relations.

 

PARTNERSHIPS

We will be partnering with leading press and media. Digital advertising, email blasts and page adverts will be placed in the run up to the event.

DIRECT SALES

Our dedicated direct sales team ensures that no lead is left unconverted.

EVENTS AS A MARKETING CHANNEL

Depending upon the sponsorship status, a sponsor’s logo is carried throughout the campaign. This creates a massive amount of brand awareness for sponsoring organisations.

Then there’s the show itself.

Two days with senior executives from your target market – page advertising and online marketing cannot offer you this opportunity. To meet and have face-to-face meetings with several hundred of your prospects is surely a marketer’s dream!

 
 
 

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SEAMLESS MIDDLE EAST

8 EVENTS 1 PLATFORM

 

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Under the Patronage of His Highness Lieutenant-General Sheikh Saif bin Zayed Al Nahyan Deputy Prime Minister, Minister of Interior
 

 

In partnership with