THE MIDDLE EAST’S EVENT FOR THE MODERN MARKETER OF 2018, EXPLORING THE FOUR KEY PILLARS OF MARKETING SUCCESS

Tuesday 17 April | The Excelsior, The H Hotel

LOYALTY

Ideas, strategies and technologies to drive
customer loyalty

EXPERIENCE

Innovations that are
redefining the customer
experience

ANALYTICS

Actionable insights from
your data, to better serve
your customers

DIGITAL

The latest trends for
digital marketers

LEAD (loyalty, experience, analytics, digital), Tuesday 17 April 2018

Craig Lee
LEAD (loyalty, experience, analytics, digital)

Host: Craig Lee

Host: Craig Lee, CCO, TribeCX

LOYALTY

Diego Abba
LEAD (loyalty, experience, analytics, digital)
09:00

Maintaining loyalty in a digital age

  •     Evolving loyalty in an era of tech savvy shopper
  •     Examining the rapidly changing loyalty landscape as consumers become more empowered than ever 
  •     Implementing new technology that offers deeper customer insights 
  •     Building loyalty through brand-led omnichannel experiences 
  •     Taking advantage of this digital mindset to drive loyalty 
Diego Abba, CEO, Italist
Flavio Leoni
LEAD (loyalty, experience, analytics, digital)
09:25

Designing a next generation rewards programme

  •     Going beyond rewards: making a loyalty programme aspirational
  •     Delight, create and retain loyal customers 
  •     Creating a lifestyle app: enhancing a customer’s life, problems and soothing pain points
  •     Status anxiety: harnessing the positive effects of envy
Flavio Leoni, VP Sales, Distribution & Marketing, Accor Hotels Middle East
Bartosz Demczuk
LEAD (loyalty, experience, analytics, digital)
09:50

Driving location based loyalty

  • Staying on the same (preferred) customer channels
  • Do it right! Technology as best friend and worst enemy – when is the right time
  • Generation Snowflake – what kind of loyalty they are looking for?
Bartosz Demczuk, Business Unit Director, Comarch Middle East
LEAD (loyalty, experience, analytics, digital)
10:20

Speed networking

LEAD (loyalty, experience, analytics, digital)
10:30

Networking break

EXPERIENCE

Albert Dias
LEAD (loyalty, experience, analytics, digital)
11:00

11.0 Engineering conversations with humans in a world of bots

  •     Conversational commerce is forecast to grow to $35bn by 2020
  •     Content is beginning to play a bigger role than design
  •     Principles of e-commerce copywriting and guidelines for human conversation
  •     Why and where most bots fail, and how to fix them
  •     Augmenting a customer's profile without invading their privacy
Albert Dias, CTO, Musafir.com
Alex Malouf
LEAD (loyalty, experience, analytics, digital)
11:30

Under the influence: enhancing your brand with influencer marketing

  •     Trying to find the right influencer 
  •     Optimising transparency and trust 
  •     Measuring performance
Alex Malouf, Corporate Communications and Reputation Manager, Png
Priyanka Lakhani
LEAD (loyalty, experience, analytics, digital)
12:00

Creating smarter experiences and deeper customer devotion

  •     How devoted are customers to brands in the UAE?
  •     What you need to know about customer expectations
  •     Creating experiences that drive devotion 
Priyanka Lakhani, Regional Commercial Director, Collinson Group
LEAD (loyalty, experience, analytics, digital)
12:20

Lunch

ANALYTICS

Vural Cifci
LEAD (loyalty, experience, analytics, digital)
13:30

Creating a robust technology stack: ensuring your marketing stack makes analytics simple

  •     Revealing the difference between ad-tech and mar-tech: why marketing analytics practitioners need to care
  •     Creating a seamless marketing and advertising technology stack
  •     Constantly A/B testing to measure efficiencies 
  •     Getting the right message in front of the right customers, at the right time 
Vural Cifci, VP Digital Marketing, STARZ PLAY
Gokhan Koc
LEAD (loyalty, experience, analytics, digital)
14:00

Unlocking your customer DNA

  •     Defining customer DNA 
  •     Leveraging a single customer view
  •     Engaging your C-Suite to talk about your analytics output 
Gokhan Koc, Director - Analytics, OSN
Soumya Chatterjee
LEAD (loyalty, experience, analytics, digital)
14:30

Optimising your customer data platform for a more efficient CRM practice

  •     Orchestrating breakthrough brand experiences and deeper consumer engagement
  •     Drawing data signals from all screens and sources to improve experiences across all consumer touchpoints
  •     What actually counts as a ‘single customer view’ and how do you know you have it?
Soumya Chatterjee, Co Founder and Chief Executive Officer, EasyRewardz
LEAD (loyalty, experience, analytics, digital)
14:50

Networking break

DIGITAL

Yan Levieil
LEAD (loyalty, experience, analytics, digital)
15:20

Formulating the correct social KPIs

  •     Why the ‘perfect KPI’ is an illusion: social KPIs need to be constantly redefined 
  •     How can social media marketers make social KPIs relevant to those who don’t care about social? 
  •     Ensuring social KPIs accurately reflect long-term brand-building as well as short term sales 
Yan Levieil, Major Account Manager Middle East, Talkwalker
Mai Cheblak
LEAD (loyalty, experience, analytics, digital)
15:40

Scaling engagement: taking social media targeting to the next level

  •     Defining the boundaries: creating ethical social media guidelines
  •     Maintaining privacy: how much is too much?  
  •     Uniting people, processes and technology to drive ROI
  •     Moving beyond listening: personalising the customer experience  
Mai Cheblak, Associate VP – Group Media & Social, Emirates NBD
Siobháin Spear
LEAD (loyalty, experience, analytics, digital)
16:00

7 lessons to survive in the digital content world

  •     Building your branded voice
  •     Humanising & personalising your message
  •     Driving forward with data 
  •     Adapting to digital changes & trends
  •     Living alongside your consumers
  •     Storytelling for long-term engagement
  •     Standing out from the crowd
Siobháin Spear, Editor in Chief, Insydo
Mohamad Jaber
LEAD (loyalty, experience, analytics, digital)
16:20

Maximising mobile marketing

  • Choosing the right tools
  • Redefining digital marketing customer segmentation
  • Keeping mobile analytics at the heart of your campaign  
Mohamad Jaber, Group Marketing and Communication Manager, Paris Gallery Group
LEAD (loyalty, experience, analytics, digital)
16:40

Close of summit

last published: 12/Apr/18 11:25