Sebastian Wijaya is the Founder of Seroyamart.com, one of the leading online retailer specializing in fast moving consumer goods based out of Jakarta, Indonesia. Sebastian has strong interest in online retail, customer UX/UI as well as order fullfilment and delivery. Under his leadership, Seroyamart is one of the first online retailer to offer subscription services as well as unique delivery model to reach customers across Indonesia. Previously, Sebastian spent 5 years with Procter and Gamble, managing various leadership roles across Asia. He holds a Masters in Engineering from Nanyang Technological University, Singapore.