Dhiren Amin has more than ten years’ experience in marketing. Dhiren joined Heinz ABC Indonesia in mid 2016 as the general marketing manager, where he leads the sauces, paste & ketchup business for the brand. He is also responsible for consumer insights and media disciplines. Dhiren has both agency and brand experience, having previously worked at Unilever Asia, McCann Worldgroup and BBH. His specialisation is FMCG; having worked on Vaseline as a marketer and planner and on Parachute, Saffola, Pears, L’Oreal India, Lakme Salons in the capacity of a planner. He was also named one of the “40 under 40″ in 2016.