Sven Schoof | Head of User Experience

Sven Schoof, Head of User Experience, Spree

Possessing an unapologetic drive to ensure that customers become raving fans, I focus on creating delightful, mobile-first customer experiences that drive engagement and conversion. I have worked in small start-ups, medium-sized companies and global corporates. Currently, I am completely immersed in ecommerce, leading the Customer Experience Team at Spree. For more info, feel free to check out


VIP Conference Day 2 @ 14:50

How to attract and retain mobile shoppers – it’s all about your UX

  •     Using customer behaviour patterns to customize content and interface characteristics 
  •     Creating an unforgettable and responsive platform to engage customers 
  •     Tools to enhance storytelling
  •     Are chatbots the way forward? 
  •     Differentiating from competitors but gaining premium insights  

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