Sam Wilson-Spath | Head of Social Media & Customer Content
Woolworths Pty LTD

Sam Wilson-Spath, Head of Social Media & Customer Content, Woolworths Pty LTD

Sam Wilson-Späth is a recovering attorney who has worked in media for over 15 years, as a journalist, editor and content strategist. She is now using those skills as the Head of Social Media and Customer Content at Woolworths, one of South Africa’s best loved brands.

Appearances:



VIP Conference Day 1 @ 14:20

Driving UGC and enabling deeper, two-way engagement

  •     How to integrate UGC into your strategy 
  •     Building on the trust and authenticity factor 
  •     Sourcing content, understanding behaviours and tapping into consumer opinions 
  •     Implications for brands when it comes to UGC
  •     Video, contests and micro-influencers  

back to speakers