Nic is the Chief Marketing Officer of BrandsEye (www.brandseye.com). He is also a dad, a surfer and a keen, but unlucky fisherman. He cut his teeth in ad-land working at Ogilvy in South Africa and the UK. He then went on to be part of the founding leadership team that built and sold an African digital agency group (Quirk) to WPP. Today, he is helping grow BrandsEye into a global opinion mining business.
BrandsEye is an opinion mining company headquartered in Cape Town, South Africa. We use a proprietary mix of search algorithms, crowd-sourcing and machine learning to mine online conversation for sentiment and the topics driving that sentiment. We used this technology to accurately predict both Brexit and Donald Trump's victory, proving that meaningful, predictive insights can be gained from online conversation. We provide accurate opinion data to governments and businesses around the world to help them make better decisions.