Elsamari Botha | Senior Lecturer
Stellenbosch University

Elsamari Botha, Senior Lecturer, Stellenbosch University

Dr Elsamari Botha is a senior lecturer in Digital Enterprise Management and Digital Futures at the University of Stellenbosch Business School. With over a decade of teaching and consulting experience, Elsamari specializes in Digital Entrepreneurship and Online Consumer Behaviour in Emerging Markets. She has delivered papers at over 21 international conferences and regularly publishes in top journals. After completing her PhD in Stockholm, Sweden, she returned to South Africa and describes herself as being passionate about all things digital and all things Africa.


Seamless Ecommerce University Day 1 @ 11:10

Leading your digital transformation strategy: taking a strategic approach to website design

VIP Conference Day 2 @ 12:00

Digital strategies to capitalising on the African x-border ecommerce growth rocket

  •     Digital (South) Africa?
  •     The impact of new digital marketing technologies 
  •     How the rise of mobile wallets is encouraging growth 
  •     Big data enabling new business models

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