Amanda Cromhout | Chief Executive Officer
Truth and Emerce Commerce

Amanda Cromhout, Chief Executive Officer, Truth and Emerce Commerce

Amanda is the founder & CEO of Truth. Amanda’s extensive experience in the field of loyalty & CRM has put Truth at the forefront of loyalty in South Africa. She spent many years at British Airways leading sales & marketing teams across UK, Africa, Middle East & Asia.
She has also spearheaded the Customer (CRM) division at Woolworths, where she led the department encompassing customer insights, research, customer strategy, loyalty/MySchool, direct marketing and financial services marketing.
Truth has proudly delivered loyalty programmes and customer centricity strategies for many of South Africa's best known brands, including Pick n Pay, Mr Price, Virgin Active, Edcon, Nedbank, Sun International, Avios, Sorbet and many more.


VIP Conference Day 2 @ 14:20

A mobile loyalty first approach for POS

  •     Adapting to consumer behaviour and expectations 
  •     The costs of changing infrastructure – the costs of not changing! 
  •     Demand and supply – customers want real-time enables retail solutions 
  •     Personalisation at the POS 

back to speakers