THE MARKETING PLAN   

 

Our marketing campaign kicks off twelve months out and is a fully integrated digital campaign using a variety of channels.

 

Website

Our website has a dedicated page listing our sponsors and exhibitors, complete with your company’s details profile and link directly to your website, generating you inbound leads and market visibility.

Email marketing

We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database.

Digital advertising

Working with a leading advertising agency adverts will be placed on Google, the display networks, LinkedIn and Facebook. Re-marketing will be used extensively.

 

Inbound marketing

Ebooks will be produced for download and lead generation. 

Demonstrate thought leadership and educate the market on key areas of your expertise by submitting whitepapers and content articles into our eBook which will be distributed to the market.

Press and 3rd party campaign

We will be partnering with leading press and media. Digital advertising, email blasts and page adverts will be placed in the run up to the event.

Direct sales

Our dedicated direct sales team ensure that no lead is left unconverted.

As a sponsor at Power & Electricity World Africa, you can leverage our marketing campaign:

  • Your logo will be prominent on all marketing materials
  • You can benefit from our inbound marketing machine and generate leads from the moment you sign

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