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Traditional outbound marketing
Through our network of offices and events we maintain a sales database of over 3 million records.
Our multi-channel marketing campaign aims to present the event to a global audience.
Direct Mail
– We will design several print materials including Premium Conference brochures, Visitor Guides and the Show Preview to highlight the people, companies and content of the event and distribute them by direct mail.
Inserts
– We will identify relevant publications to insert show tickets to get a broad distribution in are target industries.
Online
– The event will have a dedicated website where we will direct an extensive online marketing campaign.
We will send email updates to our internal database once every 3 weeks covering the key speakers, themes and updates. We will also send emails at regular intervals to go out to our event partners.
The event will be listed on all online industry event calendars, included banner adverts where appropriate.
Advertisements
– We will schedule a number of print adverts over the campaign with our media partners.
Press and PR
– National and international news sources will be kept up to date with developments and invited to attend the event.
Telesales
– Our dedicated in house telesales team will be working with our partners to secure the attendance of our target companies and individuals.
Working with YOU
- The event team works closely with sponsors and exhibitors to ensure that their participation is promoted to potential prospects
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Inbound content led marketing
Alongside our live events we manage 25 industry specific communities. They provide a year round online platform to bring people together, share ideas and distribute information.
Total Payments is an online resource for issuers and acquirers and
payment industry professionals. It is comprised of a blog, and app a weekly newsletter and a strong presence on Linkedin and Twitter.
We can place you in front of your audience.
The specific topic areas on which we
focus are:
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Payment innovation
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Fraud and security
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Mobile Wallet
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NFC
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Prepaid cards
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Online Payments
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POS technology
Visit
Total Payments now
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