SCHOOL MARKETING & BRANDING MASTERCLASS

Learn how to advertise, market and brand your school to increase student acquisition and improve school reputation  
 

Dr Arnaud Prevot
School Marketing Specialist
Technology Teacher Author of A Perfect Fit (2016), The Art of War for School Marketing Professionals (2017) and It's Who We Are (2017)


About

The School Marketing & Branding Masterclass will focus both on the fundamentals and implementation of school

  • Introduction to school marketing: why do schools need marketing? Implementation of the market orientation in school markets.
  • Transitioning from marketing for business to educational marketing: the 7 Ps of school marketing
  • School branding: the need for a cohesive message comes first. The development of a school’s story.
  • School marketing as problem solving: implementing a dynamic approach for prospective parents.
  • Practical consideration for school marketing: internal vs. external, promotional materials, parents/ engagement, and building a bond with the school.

Who Should Attend?

This masterclass is designed for school administrators, school business managers/bursars, and school admissions professionals interested in leveraging school marketing and branding to help craft their message and promote increased enrollment.

 

Why Attend?

Delegates attending this masterclass will:

  • Defining school marketing.
  • Find out what are the 7 Ps of school marketing.
  • Develop School Branding and school story.
  • How to develop marketing strategies.
  • Discover practical examples of successful marketing from schools.

 

What To Bring?

Laptop, tablet, smart phone – or good old-fashioned pen and paper. Internet access not required.

 

Agenda

8:30 |  Arrival

9:00 |  Commencement

9:00 – 10:30 |  Session 1: School marketing introduction & 7 Ps of school marketing
In this session Arnaud will cover the

  • Introduction to school marketing
  • Applied definition of school marketing
  • The explore7 Ps of school marketing


10:30 – 10:50 |  Tea & Coffee Break (20 mins)

10:50 – 12:30 |  Session 2: School Branding  
In this session Arnaud will cover the

  • Need for a cohesive message
  • Developing a school’s story
  • Mistakes to avoid
  • Going from mission to brand


12:30 – 13:20 |  Lunch Break (50 mins)

13:20 – 14:40 |  Session 3: School marketing strategies
In this session Arnaud will cover the:

  • Problem solving: implementing a dynamic approach for prospective parents.
  • Practical consideration for school marketing
  • Internal vs external marketing
  • Promotional materials including visual, servicescape and social media.
  • Parental engagement
  • Building a deeper bond with the school.


14:40 – 15:00 |  Tea & Coffee Break (20 mins)

15:00 – 16:00 |  Session 4: Topic TBA  
Session information coming soon...


16:00 |  Conclusion

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