Ms. Mags V Surtida | Assistant Vice President - Marketing Head, Credit Cards
UnionBank of the Philippines

Ms. Mags V Surtida, Assistant Vice President - Marketing Head, Credit Cards, UnionBank of the Philippines

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Appearances at this years' conference:

Conference Day One - Cards Track (Wednesday 25 April 2012)


@ 15.45
Leverage on strategic partners to build a strong value proposition for co-brand cards

  • The evolving nature of co-brand products - providing innovative offerings to target niche consumer needs.
  • Design an effective marketing strategy to leverage on co-brand partnerships
  • Maintaing your identity - how to avoid brand dilution and create a win-win situation for both partners

  • › Ms. Mags V Surtida, Assistant Vice President - Marketing Head, Credit Cards, UnionBank of the Philippines

Co-located events:

  • Digital Signage World Asia 2012
  • Retail World Asia 2012
  • RFID World Asia 2012
  • Near Field Communication World Asia 2012
  • Prepaid Cards Asia 2012
  • Online Retail World Asia 2012
  • Digital ID World Asia 2012
  • Smart Card Awards Asia

sponsor Cards & Payments Asia 2012 ›

Sponsors
Diamond Sponsor & Awards Table Sponsor
M2CASH at Cards & Payments Asia 2012
Gold Sponsor
In2 Marketing & Consulting Pte Ltd at Cards & Payments Asia 2012
Gold Sponsor
NXP Semiconductors Singapore Pte Ltd at Cards & Payments Asia 2012
Gold Sponsor & Awards Table Sponsor
Tibco Software Singapore Pte Ltd at Cards & Payments Asia 2012
Silver Sponsor
Asia C-SAM Pte Ltd at Cards & Payments Asia 2012
Silver Sponsor
HP Enterprise Services at Cards & Payments Asia 2012
Silver Sponsor
hybris AG at Cards & Payments Asia 2012
Silver Sponsor
Smartrac N.V. at Cards & Payments Asia 2012
Workshop Sponsor
Collis BV at Cards & Payments Asia 2012
Registration Sponsor
Zebra Technologies Asia Pacific Pte Ltd at Cards & Payments Asia 2012
Power Luncheon Sponsor
Omnipay at Cards & Payments Asia 2012
Refreshment Break Sponsor
Asap Transaction Processing Corporation Limited at Cards & Payments Asia 2012
Associate & Awards Table Sponsor
DataCard Asia Pacific Limited at Cards & Payments Asia 2012
Associate Sponsor
Axis Communications (S) Pte Ltd at Cards & Payments Asia 2012
Associate Sponsor
Christie Digital Systems, USA Inc. at Cards & Payments Asia 2012
Associate Sponsor
NagraID S.A. at Cards & Payments Asia 2012
Associate Sponsor
Quatrro Analytics and Management Pvt. Ltd. at Cards & Payments Asia 2012
Associate Sponsor
Sony Corporation at Cards & Payments Asia 2012
Associate Sponsor
TransPerfect Translations Ltd at Cards & Payments Asia 2012
Session Sponsor
Network For Electronic Transfers (S) Pte Ltd at Cards & Payments Asia 2012
Awards Table Sponsor
Wavex Technologies at Cards & Payments Asia 2012
Official China Pavilion Partner
CCPIT-ECC at Cards & Payments Asia 2012
Official Singapore Pavilion Partner
Singapore Manufacturers' Federation at Cards & Payments Asia 2012
Supported by
Singapore Exhibition & Convention Bureau at Cards & Payments Asia 2012
Singapore Tourism Board (STB) at Cards & Payments Asia 2012

sponsors list ›