Michael Burke | Assistant Director, Commercial
Hong Kong Airlines | Hong Kong

A highly respected and high-energy aviation professional, Michael has two decades of senior level experience in the aviation industry, with the majority of the last decade spent in Asia.

With an extensive commercial background in both network planning & alliances and sales & marketing areas, he is currently directing commercial strategy and activities for Hong Kong Airline’s aggressive growth across Asia and its’ future long-haul ambitions, balancing conceptualizing high level and highly complex problems with detailed analytical delivery skills.  

He has a proven track record in building, motivating and managing international, high performance teams in the UK, US, India and China over a 16 year career with Virgin Atlantic, with a strong focus on operational excellence, quality of service delivery and employee engagement, in order to consistently over-deliver on aggressive revenue targets in tough business environments. Via his strong interpersonal skills and his ability to influence across all levels, he has developed a keen understanding of diverse cultures and the unique challenges of doing business in a dynamic global marketplace. 

He graduated with a BSc (Hons) in Transport from the University of Plymouth, UK in 1995 and has attended Harvard Business School’s Global Strategic Management program due to his acute interest in geopolitical matters and business’s place within them.