Simone knows the airline industry pretty well. After a long career at KLM Royal Dutch Airlines where she had positions in many different areas, she quit and moved to Barcelona to become Vueling's head of innovation. To her innovation is having your head in the clouds and keeping your feet on the ground at the same time. She is not afraid to take up big challenges and is seen as hands on, curious and creative. She enjoys working with people that dream big, know how to have fun, and get things done.