The effect of new business models on how air travel is purchased
Change is a constant and the airlines that succeed will be the ones who move with the times, embrace new business models and cater for increasingly personal customer preferences.
Purchasing models are changing, you only need to look at music, films & mobile communications to see that many industries are using subscriptions as the preferred charging mechanism. And now, it is happening in aviation too, airlines like Surf Air offer subscription only travel but others are now adding subscription based purchasing to their regular sales methods. Subscription travel drives higher revenues by capturing a larger share of each customer’s business and is faster, more flexible, and easier for the traveller which drives loyalty.
It is unlikely that subscription based airline flight purchasing will become the only option, as in mobile communications, but it is an exciting new addition to any Airline’s product offerings. Come and hear how it can be deployed for your Airline.