Steven Greenway | Chief Executive Officer, reward-U | Deputy Chief Executive Officer
U-FLY Alliance

Steven Greenway, Chief Executive Officer, reward-U | Deputy Chief Executive Officer, U-FLY Alliance

Steven has 20+ years of airline and advisory experience with particular emphasis on Low Coast Carriers (LCC’s). Having worked across the world with start-ups, turnarounds and established leading airlines, Steven is adept at building “something from nothing.” Having held a variety of senior Commercial roles Steven’s areas of expertise range from sales and distribution to planning and revenue management, ancillary revenue, E/M-Commerce, Loyalty and Commercial Strategy.

More recently Steven was a founding member and Head of Commercial of Scoot, Singapore Airlines’ successful long-haul LCC and is now CEO of reward-U, the pioneering LCC loyalty/everyday program of Hong Kong Express, and Board Director of Zuji, one of Asia’s leading Online Travel Agencies (OTA’s).

Steven has a Bachelor of Economics and Bachelor of Political Science.

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