Dr. Saleh Bukhari works as an ancillary projects manager at Saudi Arabian Airline. He is currently responsible for introducing new ancillary services as part of a comprehensive Airline’s transformation program. This involves managing several projects related to offering airlines not normal tickets products as well as cross-selling services via third party provides to enhance current travel experience and diverse revenues resources. Dr. Bukhari is also a consultant & researcher in e-commerce, consumer’s behavior and marketing. Has several publications concerning e-commerce for airlines and travelers behavior.