Rifai Taberi | Commercial Director
PT. Indonesia Airasia

Rifai Taberi, Commercial Director, PT. Indonesia Airasia

Rifai Taberi joined AirAsia Indonesia in January 2013 as the Head of Ancillary Income. He brought with him 10 years of experience in telecommunication industry, with main expertise on marketing and business development. Now as a Commercial Director, Rifai oversees the performance of all Indonesian-bound direct and fly-thru routes as well the sales and marketing program for all AirAsia products and services in Indonesia.

The scope is not limited only for Indonesian AOC but also for AirAsia AOCs from other countries. Previously as Head of Ancillary Income, Rifai was in charge of the sales and development of AirAsia’s ancillary products for Indonesian market, such as “Santan“ Pre-Booked Meals, “Tune Protect” travel insurance, AirAsia merchandises, duty-free items, “Travel3Sixty” in-flight magazine, cargo, and other wide range of ancillary core features, as well as co-brand partnership of CIMB Niaga AirAsia BIG Credit Card. Graduated from Christian University of Indonesia, majoring in Control Engineering, he considers himself as technical person with passion in business.

Rifai began his professional career as project engineer of a mechanical and electrical company, then slowly entering and solidifying his passion for business at technology-based companies. He previously worked in product marketing and product management fields for major corporations based in Indonesia, such as Bakrie Telecom (Esia), Smart Telecom, Hutchison (“3” Three), and Nokia.


Day Two @ 12:10

Panel: More choices, more ancillary revenues: New generation of revenue management strategies

For airlines, the increasing complexity in their operations and the frustrations as well as changing behaviours of customers are calling for a need of a new generation of revenue management strategies and systems.
  • Commercial and revenue steering strategies
  • Why is it so hard to manage both prices and inventory in real time?
  • Personalised ancillary sales: Can personalisation actually lead to more revenue? If so, where are airlines missing the mark on personalisation? How can airlines deliver on the increasingly complex promises they make to customers?
  • More choices, more revenues: What are the new ancillary products in the marketplace? How to further monetise the travel convenience?
  • Working with partners: What makes it a successful partnership?

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